{"ArticleCode":"A20260517133844","ArticleClassCode":"20200215141612","Title":"金犊奖×战马能量饮料｜命题深度解析：这一罐为你的大学生活“当燃不让”！","TitleComplex":"金犊奖×战马能量饮料｜命题深度解析：这一罐为你的大学生活“当燃不让”！","Pic":"c8de42d2-4801-4b89-8526-cad3ed1463c4.jpg","PicComplex":"0b01a54f-f042-4c02-87c4-b87108ab1e13.jpg","Intro":"醒神好喝，当然战马！青春校园创意开跑，从这一罐开始！","IntroComplex":"醒神好喝，当然战马！青春校园创意开跑，从这一罐开始！","JumpLink":"null","Content":"\u0026lt;section style=\u0026quot;box-sizing: border-box; text-align: justify; color: rgb(62, 62, 62);\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;background-color: rgb(246, 251, 254); max-width: 100%; text-align: left; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; margin-bottom: 10px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;svg viewbox=\u0026quot;0 0 1 1\u0026quot; style=\u0026quot;float:left;line-height:0;width:0;vertical-align:top;\u0026quot;\u0026gt;\u0026lt;/svg\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;line-height: 0; text-align: center; max-width: 100%; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 578px; height: auto; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;img class=\u0026quot;raw-image\u0026quot; src=\u0026quot;https://img.xiumi.us/xmi/ua/47fIR/i/2e381ceff81bc202cd982273742dcaaf-sz_150544.jpg\u0026quot; style=\u0026quot;vertical-align: middle; max-width: 100%; width: 100%; box-sizing: border-box;\u0026quot; data-s=\u0026quot;300,640\u0026quot; crossorigin=\u0026quot;anonymous\u0026quot;/\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;p style=\u0026quot;text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;br style=\u0026quot;box-sizing: border-box;\u0026quot;/\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;section style=\u0026quot;text-align: center; justify-content: center; display: flex; flex-flow: row; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; width: auto; vertical-align: top; align-self: flex-start; flex: 0 0 auto; min-width: 5%; max-width: 100%; height: auto; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: left; justify-content: flex-start; display: flex; flex-flow: row; width: 100%; align-self: flex-start; background-color: rgb(199, 32, 18); padding: 6px; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: justify; color: rgb(255, 255, 255); width: 100%; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;点击图片，参看完整策略单\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; margin-top: 10px; margin-bottom: 10px; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;line-height: 0; text-align: center; max-width: 100%; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;a href=\u0026quot;https://mp.weixin.qq.com/s/2Xy899kXdEwpRue7-ckspA\u0026quot; target=\u0026quot;_self\u0026quot;\u0026gt;\u0026lt;img class=\u0026quot;raw-image\u0026quot; src=\u0026quot;https://img.xiumi.us/xmi/ua/47fIR/i/fcc0b217aa95722e2ef7289a046758c3-sz_247836.jpg\u0026quot; style=\u0026quot;vertical-align: middle; max-width: 100%; width: 100%; box-sizing: border-box;\u0026quot; data-s=\u0026quot;300,640\u0026quot; crossorigin=\u0026quot;anonymous\u0026quot;/\u0026gt;\u0026lt;/a\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: center; font-size: 14px; font-family: PingFangSC-light; line-height: 3; max-width: 100%; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;命题单位：战马（无锡）饮料有限公司\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; margin-bottom: 10px; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;line-height: 0; text-align: center; max-width: 100%; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 40%; height: auto; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;img class=\u0026quot;raw-image\u0026quot; src=\u0026quot;https://img.xiumi.us/xmi/ua/47fIR/i/68f6770054391a6f9e4a5535f7ba2da2-sz_194799.png?x-oss-process=image/resize,limit_1,m_lfit,w_1080/crop,h_597,w_1080,x_0,y_260\u0026quot; style=\u0026quot;vertical-align: middle; max-width: 100%; width: 100%; box-sizing: border-box;\u0026quot; data-s=\u0026quot;300,640\u0026quot; crossorigin=\u0026quot;anonymous\u0026quot;/\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: center; color: rgb(181, 0, 6); max-width: 100%; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; box-sizing: border-box;\u0026quot;\u0026gt;报名截止时间：2026年5月24日24：00\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;p style=\u0026quot;text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;br style=\u0026quot;box-sizing: border-box;\u0026quot;/\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; box-sizing: border-box;\u0026quot;\u0026gt;醒神好喝，当然战马！青春校园创意开跑，从这一罐开始！\u0026lt;/span\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; box-sizing: border-box;\u0026quot;\u0026gt;2026年，能量开燃！\u0026lt;/span\u0026gt;\u0026lt;/strong\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; box-sizing: border-box;\u0026quot;\u0026gt;华彬集团旗下战马能量饮料携手第35届时报金犊奖国际竞赛，正式发布“战马能量饮料创作奖”！全新升级包装＋六款无糖含气多口味新品，\u0026lt;/span\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; box-sizing: border-box;\u0026quot;\u0026gt;期待你用天马行空的广告创意或脑洞大开的校园发布会企划，让“醒神好喝 当然战马”响彻你我的能量世界。\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;br style=\u0026quot;box-sizing: border-box;\u0026quot;/\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; margin-top: 10px; margin-bottom: -12px; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; text-align: left; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;svg viewbox=\u0026quot;0 0 1 1\u0026quot; style=\u0026quot;float:left;line-height:0;width:0;vertical-align:top;\u0026quot;\u0026gt;\u0026lt;/svg\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;position: static; max-width: 100%; margin-bottom: 10px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: left; justify-content: flex-start; display: flex; flex-flow: row; max-width: 100%; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 0 0 auto; min-width: 5%; height: auto; padding-right: 7px; max-width: 100%; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: justify; font-size: 17px; color: rgb(196, 5, 30); box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;命题一\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 0 0 auto; min-width: 5%; height: auto; max-width: 100%; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;font-size: 17px; color: rgb(196, 5, 30); text-align: justify; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;｜战马新品广告创作\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;display: contents; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;display: contents; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;display: contents; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: center; max-width: 100%; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;background-color: rgb(194, 191, 183); height: 1px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;svg viewbox=\u0026quot;0 0 1 1\u0026quot; style=\u0026quot;float: left; line-height: 0; width: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;/svg\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;p style=\u0026quot;text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;br style=\u0026quot;box-sizing: border-box;\u0026quot;/\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; margin-top: -20px; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; text-align: left; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;margin: 10px 0%; justify-content: flex-start; display: flex; flex-flow: row; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; width: 100%; vertical-align: top; padding: 15px; border-width: 0px 3px; border-radius: 10px; border-style: none solid; border-color: rgb(62, 62, 62) rgb(199, 32, 18); overflow: hidden; align-self: flex-start; flex: 0 0 auto; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;margin: 0px 0%; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: justify; color: rgb(75, 75, 75); line-height: 1.8; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;text-align: left; text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; color: rgb(81, 81, 81); box-sizing: border-box;\u0026quot;\u0026gt;1.可选红罐（有糖原味，快速补充能量）\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;text-align: left; text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; color: rgb(81, 81, 81); box-sizing: border-box;\u0026quot;\u0026gt;2.可选彩色罐（无糖含气多口味，0糖轻负担+好口味）\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;text-align: justify; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;br style=\u0026quot;box-sizing: border-box;\u0026quot;/\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; max-width: 100%; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: center; padding-right: 0.5em; padding-left: 0.5em; display: inline-block; vertical-align: top; height: 2em; line-height: 2em; background-color: rgb(181, 0, 6); color: rgb(255, 255, 255); max-width: 100%; font-family: Optima-Regular, PingFangTC-light; font-size: 14px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 20px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;创作要求：\u0026lt;/strong\u0026gt;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;br style=\u0026quot;box-sizing: border-box;\u0026quot;/\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;text-align: justify; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;br style=\u0026quot;box-sizing: border-box;\u0026quot;/\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;font-size: 14px; color: rgb(81, 81, 81); line-height: 1.9; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;结合篮球、电竞、校园或潮流运动场景等，创作具有视觉冲击力的广告作品——平面、影片、音频、动画、网路互动、环境媒体任你发挥。\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;text-align: justify; font-size: 14px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;background-image: linear-gradient(60deg, rgb(242, 0, 0) 0%, rgb(242, 237, 237) 100%); color: transparent; background-clip: text; text-wrap-mode: wrap; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;设计关键词请查收：\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;text-align: justify; font-size: 12px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;color: rgb(81, 81, 81); box-sizing: border-box;\u0026quot;\u0026gt;醒神好喝当然战马 /马年喝战马 /马到成功 /年轻人更喜欢 /爽 /快速补充能量\u0026lt;/span\u0026gt;。\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;text-align: justify; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;br style=\u0026quot;box-sizing: border-box;\u0026quot;/\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; max-width: 100%; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: center; padding-right: 0.5em; padding-left: 0.5em; display: inline-block; vertical-align: top; height: 2em; line-height: 2em; background-color: rgb(181, 0, 6); color: rgb(255, 255, 255); max-width: 100%; font-family: Optima-Regular, PingFangTC-light; font-size: 14px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 20px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;创作要点硬控三分钟：\u0026lt;/strong\u0026gt;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 20px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;br style=\u0026quot;box-sizing: border-box;\u0026quot;/\u0026gt;\u0026lt;/strong\u0026gt;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;br style=\u0026quot;box-sizing: border-box;\u0026quot;/\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;margin: 10px 0%; justify-content: flex-start; display: flex; flex-flow: row; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; width: 100%; vertical-align: top; padding: 30px; align-self: flex-start; flex: 0 0 auto; background-image: linear-gradient(to right, rgb(212, 212, 212), rgb(223, 223, 223), rgb(233, 233, 233), rgb(244, 244, 244), rgb(255, 255, 255)); box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: center; transform: translate3d(1px, 0px, 0px); -webkit-transform: translate3d(1px, 0px, 0px); -moz-transform: translate3d(1px, 0px, 0px); -o-transform: translate3d(1px, 0px, 0px); position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;padding: 0px; color: rgb(0, 0, 0); text-align: justify; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;text-align: left; text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; color: rgb(81, 81, 81); box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;color: rgb(79, 164, 26); box-sizing: border-box;\u0026quot;\u0026gt;✅ \u0026lt;/span\u0026gt;须把战马全新包装作为核心创意元素。红罐的力量感，无糖彩色罐的多巴胺氛围，要用足、用透。\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;text-align: left; text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; color: rgb(79, 164, 26); box-sizing: border-box;\u0026quot;\u0026gt;✅ \u0026lt;/span\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; color: rgb(81, 81, 81); box-sizing: border-box;\u0026quot;\u0026gt;广告场景务必真实落地：校园橱窗借位趣创、地铁灯箱大片画风、社交媒体短视频带节奏——不同媒介请做不同适配。\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;text-align: left; text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; color: rgb(79, 164, 26); box-sizing: border-box;\u0026quot;\u0026gt;✅\u0026lt;/span\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; color: rgb(81, 81, 81); box-sizing: border-box;\u0026quot;\u0026gt; 视觉冲击力≠画面吵闹。关键是让战马的“潮流、能量、拼搏”基因，在一秒内击中观看者。\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;text-align: left; text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; color: rgb(79, 164, 26); box-sizing: border-box;\u0026quot;\u0026gt;✅ \u0026lt;/span\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; color: rgb(81, 81, 81); box-sizing: border-box;\u0026quot;\u0026gt;建议列入： 正式提交时，务必包括战马logo＋新品包装图。\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;br style=\u0026quot;box-sizing: border-box;\u0026quot;/\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;text-align: justify; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;br style=\u0026quot;box-sizing: border-box;\u0026quot;/\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; margin-top: 10px; margin-bottom: -12px; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;svg viewbox=\u0026quot;0 0 1 1\u0026quot; style=\u0026quot;float:left;line-height:0;width:0;vertical-align:top;\u0026quot;\u0026gt;\u0026lt;/svg\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;position: static; max-width: 100%; margin-bottom: 10px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;justify-content: flex-start; display: flex; flex-flow: row; max-width: 100%; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section class=\u0026quot;group-empty\u0026quot; style=\u0026quot;display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 0 0 auto; min-width: 5%; height: auto; padding-right: 7px; max-width: 100%; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;svg viewbox=\u0026quot;0 0 1 1\u0026quot; style=\u0026quot;float:left;line-height:0;width:0;vertical-align:top;\u0026quot;\u0026gt;\u0026lt;/svg\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 0 0 auto; min-width: 5%; height: auto; max-width: 100%; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;position: static; max-width: 100%; margin-bottom: 10px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;justify-content: flex-start; display: flex; flex-flow: row; max-width: 100%; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 0 0 auto; min-width: 5%; height: auto; padding-right: 7px; max-width: 100%; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: justify; font-size: 17px; color: rgb(196, 5, 30); box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;命题二\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 0 0 auto; min-width: 5%; height: auto; max-width: 100%; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;font-size: 17px; color: rgb(196, 5, 30); text-align: justify; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;｜战马校园营销策划\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;display: contents; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;display: contents; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;display: contents; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: center; max-width: 100%; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;background-color: rgb(194, 191, 183); height: 1px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;svg viewbox=\u0026quot;0 0 1 1\u0026quot; style=\u0026quot;float: left; line-height: 0; width: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;/svg\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;text-align: justify; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;br style=\u0026quot;box-sizing: border-box;\u0026quot;/\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;font-size: 14px; color: rgb(81, 81, 81); line-height: 1.9; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;ul style=\u0026quot;box-sizing: border-box; padding-left: 20px; list-style-position: outside;\u0026quot; class=\u0026quot; list-paddingleft-2\u0026quot;\u0026gt;\u0026lt;li\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;创作背景：\u0026lt;/strong\u0026gt; 战马能量饮料即将进入全球校园。请你策划一场有话题性、互动性且预算合理、可执行\u0026lt;/p\u0026gt;\u0026lt;/li\u0026gt;\u0026lt;/ul\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;text-align: justify; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;br style=\u0026quot;box-sizing: border-box;\u0026quot;/\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;text-align: justify; font-size: 20px; color: rgb(196, 5, 30); box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;策划内容四件套必须齐：\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;display: contents; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;display: contents; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;display: contents; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: center; max-width: 100%; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;background-color: rgb(194, 191, 183); height: 1px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;svg viewbox=\u0026quot;0 0 1 1\u0026quot; style=\u0026quot;float: left; line-height: 0; width: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;/svg\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; margin-top: -20px; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; display: inline-block; width: 100%; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;border-width: 1px; border-style: solid; border-color: rgba(0, 0, 0, 0); padding: 20px; box-shadow: rgba(0, 0, 0, 0) 0px 0px 0px; width: 100%; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;margin-top: 10px; margin-bottom: 10px; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;border: 1px solid rgb(199, 32, 18); border-radius: 5px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;width: 5px; height: 5px; border-bottom: 1px solid rgb(199, 32, 18); border-right: 1px solid rgb(199, 32, 18); float: left; border-top-color: rgb(199, 32, 18); border-left-color: rgb(199, 32, 18); box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;svg viewbox=\u0026quot;0 0 1 1\u0026quot; style=\u0026quot;float:left;line-height:0;width:0;vertical-align:top;\u0026quot;\u0026gt;\u0026lt;/svg\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;width: 5px; height: 5px; border-bottom: 1px solid rgb(199, 32, 18); border-left: 1px solid rgb(199, 32, 18); float: right; border-top-color: rgb(199, 32, 18); border-right-color: rgb(199, 32, 18); box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;svg viewbox=\u0026quot;0 0 1 1\u0026quot; style=\u0026quot;float:left;line-height:0;width:0;vertical-align:top;\u0026quot;\u0026gt;\u0026lt;/svg\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;clear: both; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;svg viewbox=\u0026quot;0 0 1 1\u0026quot; style=\u0026quot;float:left;line-height:0;width:0;vertical-align:top;\u0026quot;\u0026gt;\u0026lt;/svg\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;padding: 0px 4px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; width: 100%; border: 1px solid rgb(199, 32, 18); padding: 10px; margin: -1px 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: justify; font-size: 14px; color: rgb(81, 81, 81); line-height: 1.9; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;ul style=\u0026quot;box-sizing: border-box; padding-left: 20px; list-style-position: outside;\u0026quot; class=\u0026quot; list-paddingleft-2\u0026quot;\u0026gt;\u0026lt;li\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;活动主题：\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;结合战马品牌精神，起一个有记忆点、能呼应当前校园热梗的发布会主题。\u0026lt;/p\u0026gt;\u0026lt;/li\u0026gt;\u0026lt;li\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;活动内容：\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;至少设计一个核心互动体验（例如能量补给站、运动挑战等）并把产品试饮自然融入其中。\u0026lt;/p\u0026gt;\u0026lt;/li\u0026gt;\u0026lt;li\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;活动传播：\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;利用校园社群、小红书、抖音等平台进行预热＋二次传播等，发布时并带话题＃醒神好喝当然战马＃ 。\u0026lt;/p\u0026gt;\u0026lt;/li\u0026gt;\u0026lt;li\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;预算分配：\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;提供合理可执行的预算规划表。\u0026lt;/p\u0026gt;\u0026lt;/li\u0026gt;\u0026lt;/ul\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;width: 5px; height: 5px; border-top: 1px solid rgb(199, 32, 18); border-right: 1px solid rgb(199, 32, 18); float: left; border-bottom-color: rgb(199, 32, 18); border-left-color: rgb(199, 32, 18); box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;svg viewbox=\u0026quot;0 0 1 1\u0026quot; style=\u0026quot;float:left;line-height:0;width:0;vertical-align:top;\u0026quot;\u0026gt;\u0026lt;/svg\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;width: 5px; height: 5px; border-top: 1px solid rgb(199, 32, 18); border-left: 1px solid rgb(199, 32, 18); float: right; border-right-color: rgb(199, 32, 18); border-bottom-color: rgb(199, 32, 18); box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;svg viewbox=\u0026quot;0 0 1 1\u0026quot; style=\u0026quot;float:left;line-height:0;width:0;vertical-align:top;\u0026quot;\u0026gt;\u0026lt;/svg\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;clear: both; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;svg viewbox=\u0026quot;0 0 1 1\u0026quot; style=\u0026quot;float:left;line-height:0;width:0;vertical-align:top;\u0026quot;\u0026gt;\u0026lt;/svg\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;text-align: justify; font-size: 14px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;加分姿势参考：\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;text-align: justify; font-size: 14px; color: rgb(81, 81, 81); box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;嵌入CBA或电竞活动等元素，邀请“战马能量官”校园素人KOC，设计联名周边盲盒互动，创造一波“全校都在喝战马”的高能氛围。\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;text-align: justify; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;br style=\u0026quot;box-sizing: border-box;\u0026quot;/\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;text-align: justify; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; color: transparent; background-image: linear-gradient(60deg, rgb(255, 0, 0) 0%, rgb(231, 0, 0) 100%); -webkit-background-clip: text; box-sizing: border-box;\u0026quot;\u0026gt;✨ 创意方向提示：\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; color: rgb(81, 81, 81); box-sizing: border-box;\u0026quot;\u0026gt;校园发布会不必追求大而全。小而精准、有传播裂变潜力、能产生UGC二次发酵的方案，往往更受评审青睐。\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; margin-top: 10px; margin-bottom: -12px; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;svg viewbox=\u0026quot;0 0 1 1\u0026quot; style=\u0026quot;float:left;line-height:0;width:0;vertical-align:top;\u0026quot;\u0026gt;\u0026lt;/svg\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;position: static; max-width: 100%; margin-bottom: 10px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;justify-content: flex-start; display: flex; flex-flow: row; max-width: 100%; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 0 0 auto; min-width: 5%; height: auto; padding-right: 7px; max-width: 100%; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: justify; font-size: 24px; color: rgb(181, 0, 6); font-family: PingFangSC-light; max-width: 100%; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;em style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;⚠️\u0026lt;/em\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 0 0 auto; min-width: 5%; height: auto; max-width: 100%; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;font-size: 22px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 16px; color: rgb(196, 5, 30); box-sizing: border-box;\u0026quot;\u0026gt;敲黑板！这些“坑”千万别踩\u0026lt;/span\u0026gt;\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;display: contents; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;display: contents; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;display: contents; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: center; max-width: 100%; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;background-color: rgb(194, 191, 183); height: 1px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;svg viewbox=\u0026quot;0 0 1 1\u0026quot; style=\u0026quot;float: left; line-height: 0; width: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;/svg\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; margin-top: -20px; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; display: inline-block; width: 100%; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;border-width: 1px; border-style: solid; border-color: rgba(0, 0, 0, 0); padding: 20px; box-shadow: rgba(0, 0, 0, 0) 0px 0px 0px; width: 100%; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: unset; color: rgb(81, 81, 81); font-size: 14px; line-height: 1.9; max-width: 100%; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;background-color: rgba(1, 0, 0, 0); box-sizing: border-box;\u0026quot;\u0026gt;根据金犊奖历届评审经验，以及命题策略单的核心要求，我们整理了创作中需要特别注意的事项：\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;display: flex; width: 100%; flex-flow: column; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;position: static; z-index: 1; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;justify-content: flex-start; display: flex; flex-flow: row; margin: 10px 0px; width: 100%; align-self: flex-start; background-color: rgb(236, 238, 242); padding: 20px; border-bottom-style: solid; border-bottom-width: 0px; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;margin: 0px; width: 100%; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: justify; width: 100%; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 10px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;color: rgb(196, 5, 30); box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; box-sizing: border-box;\u0026quot;\u0026gt;✨误区一：\u0026lt;/span\u0026gt;\u0026lt;/strong\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; box-sizing: border-box;\u0026quot;\u0026gt;玩得太抽象，忘了产品核心功能\u0026lt;/span\u0026gt;\u0026lt;/strong\u0026gt;\u0026lt;/span\u0026gt;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 10px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; color: rgb(81, 81, 81); box-sizing: border-box;\u0026quot;\u0026gt;金犊奖评分标准中“策略”占比高达40%，创意占比40%。但是你的创意再飞，如果离战马两款产品的核心功能太远——红罐“快速补充能量”、彩色罐“0糖轻负担+好口味”——同样会翻车。广告创作要把产品卖点和场景深度绑定，而不是产品只当背景板，画面全靠特效堆。\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 10px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;color: rgb(196, 5, 30); box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; box-sizing: border-box;\u0026quot;\u0026gt;✨误区二：\u0026lt;/span\u0026gt;\u0026lt;/strong\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; box-sizing: border-box;\u0026quot;\u0026gt;只盯着红罐或只盯着无糖，忽略场景匹配\u0026lt;/span\u0026gt;\u0026lt;/strong\u0026gt;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 10px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; color: rgb(81, 81, 81); box-sizing: border-box;\u0026quot;\u0026gt;两款产品的受众人群、饮用场景、功能诉求其实有明显差异。红罐适合高强度运动、电竞对决等需要“硬核回血”的场景；无糖系列更适合校园自习、轻社交、日常提神等追求“轻负担+好心情”的场景。请根据你选择的单品，匹配合适的使用场景，不要混为一谈。\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 10px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;color: rgb(196, 5, 30); box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; box-sizing: border-box;\u0026quot;\u0026gt;✨误区三：起个宽泛主题就搪塞策划案\u0026lt;/span\u0026gt;\u0026lt;/strong\u0026gt;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 10px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; color: rgb(81, 81, 81); box-sizing: border-box;\u0026quot;\u0026gt;营销策划案评审看中的是“差异化落地能力”。活动主题切忌喊口号，例如“能量星球”太空泛。关键看是否能基于大学生真实洞察，设计出让同学愿意拍照打卡、主动在朋友圈小红书写小论文的线下高光环节。活动传播计划里，别忘了在抖音/小红书上布局核心物料和KOC种草链路。\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 10px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;color: rgb(196, 5, 30); box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; box-sizing: border-box;\u0026quot;\u0026gt;✨误区四：忽视“2026马年”这个天然流量密码\u0026lt;/span\u0026gt;\u0026lt;/strong\u0026gt;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 10px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; color: rgb(81, 81, 81); box-sizing: border-box;\u0026quot;\u0026gt;战马的名字里有“马”，2026又是丙午马年，两个“马”叠加，本身就蕴含着巨大的创意想象力。但很多同学容易忽略这一点，只做通用化的能量饮料广告。主动将“马”的元素融入创意——无论是视觉符号、文案双关还是活动主题——往往能让作品从众多参赛者中脱颖而出。例如“马年喝战马 马到成功”这个关键词就是最好的切入点。\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 10px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;color: rgb(196, 5, 30); box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; box-sizing: border-box;\u0026quot;\u0026gt;✨误区五：光顾着冲大奖，忘了截止时间\u0026lt;/span\u0026gt;\u0026lt;/strong\u0026gt;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; color: rgb(81, 81, 81); box-sizing: border-box;\u0026quot;\u0026gt;提案再牛，错过报名也一样无效。本次金犊奖已经延期至 \u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;2026年5月24日24:00（周日）\u0026lt;/strong\u0026gt; 截止——没错，你比原先多了宝贵的冲刺日！\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;text-align: center; justify-content: center; display: flex; flex-flow: row; margin: 10px 0px; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 0 0 auto; min-width: 5%; max-width: 100%; height: auto; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; width: 30px; height: 30px; vertical-align: top; overflow: hidden; border-radius: 100%; border-color: rgb(255, 255, 255); background-color: rgb(181, 0, 6); box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;margin: 8px 0px 0px; transform: translate3d(4px, 0px, 0px); -webkit-transform: translate3d(4px, 0px, 0px); -moz-transform: translate3d(4px, 0px, 0px); -o-transform: translate3d(4px, 0px, 0px); position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; width: 14px; height: 14px; vertical-align: top; overflow: hidden; border-style: solid; border-width: 7px 0px 7px 10px; border-color: rgba(255, 255, 255, 0) rgba(255, 255, 255, 0) rgba(255, 255, 255, 0) rgb(255, 255, 255); box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: justify; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;br style=\u0026quot;box-sizing: border-box;\u0026quot;/\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 0 0 auto; min-width: 5%; max-width: 100%; height: auto; padding: 0px 0px 0px 10px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: justify; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;最后给你压箱底的“高能洞察”\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;justify-content: flex-start; display: flex; flex-flow: row; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; width: 100%; vertical-align: top; align-self: flex-start; flex: 0 0 auto; margin: 0px; padding: 0px 3px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;display: flex; width: 100%; flex-flow: column; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;position: static; z-index: 2; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;justify-content: flex-start; display: flex; flex-flow: row; margin: 10px 0px -12px; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; vertical-align: top; width: auto; align-self: flex-start; flex: 100 100 0%; height: auto; padding: 0px; margin: 0px 0px 0px 10px; line-height: 0; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: center; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section class=\u0026quot;group-empty\u0026quot; style=\u0026quot;display: inline-block; width: 5px; height: 16px; vertical-align: top; overflow: hidden; background-color: rgb(255, 255, 255); border-style: solid; border-width: 1px; border-color: rgb(0, 0, 0); border-radius: 5px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;svg viewbox=\u0026quot;0 0 1 1\u0026quot; style=\u0026quot;float:left;line-height:0;width:0;vertical-align:top;\u0026quot;\u0026gt;\u0026lt;/svg\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; vertical-align: top; width: auto; align-self: flex-start; flex: 100 100 0%; height: auto; line-height: 0; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: center; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section class=\u0026quot;group-empty\u0026quot; style=\u0026quot;display: inline-block; width: 5px; height: 16px; vertical-align: top; overflow: hidden; background-color: rgb(255, 255, 255); border-style: solid; border-width: 1px; border-color: rgb(0, 0, 0); border-radius: 5px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;svg viewbox=\u0026quot;0 0 1 1\u0026quot; style=\u0026quot;float:left;line-height:0;width:0;vertical-align:top;\u0026quot;\u0026gt;\u0026lt;/svg\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; vertical-align: top; width: auto; align-self: flex-start; flex: 100 100 0%; height: auto; line-height: 0; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: center; 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justify-content: flex-start; display: flex; flex-flow: row; transform: translate3d(-3px, 0px, 0px); -webkit-transform: translate3d(-3px, 0px, 0px); -moz-transform: translate3d(-3px, 0px, 0px); -o-transform: translate3d(-3px, 0px, 0px); margin: 3px 0px -3px; width: 100%; align-self: flex-start; background-color: rgb(255, 255, 255); border-style: solid; border-width: 1px; border-color: rgb(0, 0, 0); padding: 35px 25px 25px; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: justify; width: 100%; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; color: rgb(81, 81, 81); box-sizing: border-box;\u0026quot;\u0026gt;战马2025年的视觉焕新不只是换个包装——新红罐凭借出色的设计理念与工艺荣获Pentawards国际设计大奖，这本身就是一段值得用视觉讲述的故事。\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;text-wrap-mode: wrap; 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line-height: 0; letter-spacing: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;br style=\u0026quot;box-sizing: border-box;\u0026quot;/\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: unset; max-width: 100%; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;br style=\u0026quot;box-sizing: border-box;\u0026quot;/\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; 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display: flex; flex-flow: row; width: 204px; align-self: flex-start; background-color: rgb(199, 32, 18); padding: 6px; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: justify; color: rgb(255, 255, 255); width: 192px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;点击图片，参看完整策略单\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; margin-top: 10px; margin-bottom: 10px; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;line-height: 0; text-align: center; max-width: 100%; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;a href=\u0026quot;https://mp.weixin.qq.com/s/2Xy899kXdEwpRue7-ckspA\u0026quot; target=\u0026quot;_self\u0026quot;\u0026gt;\u0026lt;img class=\u0026quot;raw-image\u0026quot; src=\u0026quot;https://img.xiumi.us/xmi/ua/47fIR/i/fcc0b217aa95722e2ef7289a046758c3-sz_247836.jpg\u0026quot; data-s=\u0026quot;300,640\u0026quot; crossorigin=\u0026quot;anonymous\u0026quot; style=\u0026quot;vertical-align: middle; max-width: 100%; width: 900px; box-sizing: border-box;\u0026quot;/\u0026gt;\u0026lt;/a\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: center; font-size: 14px; font-family: PingFangSC-light; line-height: 3; max-width: 100%; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;命题单位：战马（无锡）饮料有限公司\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; margin-bottom: 10px; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;line-height: 0; text-align: center; max-width: 100%; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 889.188px; height: auto; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;img class=\u0026quot;raw-image\u0026quot; src=\u0026quot;https://img.xiumi.us/xmi/ua/47fIR/i/68f6770054391a6f9e4a5535f7ba2da2-sz_194799.png?x-oss-process=image/resize,limit_1,m_lfit,w_1080/crop,h_597,w_1080,x_0,y_260\u0026quot; data-s=\u0026quot;300,640\u0026quot; crossorigin=\u0026quot;anonymous\u0026quot; style=\u0026quot;vertical-align: middle; max-width: 100%; width: 889.188px; box-sizing: border-box;\u0026quot;/\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: center; color: rgb(181, 0, 6); max-width: 100%; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; box-sizing: border-box;\u0026quot;\u0026gt;报名截止时间：2026年5月24日24：00\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;p\u0026gt;\u0026lt;br/\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;br style=\u0026quot;box-sizing: border-box;\u0026quot;/\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; box-sizing: border-box;\u0026quot;\u0026gt;醒神好喝，当然战马！青春校园创意开跑，从这一罐开始！\u0026lt;/span\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; box-sizing: border-box;\u0026quot;\u0026gt;2026年，能量开燃！\u0026lt;/span\u0026gt;\u0026lt;/strong\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; box-sizing: border-box;\u0026quot;\u0026gt;华彬集团旗下战马能量饮料携手第35届时报金犊奖国际竞赛，正式发布“战马能量饮料创作奖”！全新升级包装＋六款无糖含气多口味新品，\u0026lt;/span\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; box-sizing: border-box;\u0026quot;\u0026gt;期待你用天马行空的广告创意或脑洞大开的校园发布会企划，让“醒神好喝 当然战马”响彻你我的能量世界。\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;br style=\u0026quot;box-sizing: border-box;\u0026quot;/\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p\u0026gt;\u0026lt;br/\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; margin-top: 10px; margin-bottom: -12px; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;svg viewbox=\u0026quot;0 0 1 1\u0026quot; style=\u0026quot;float:left;line-height:0;width:0;vertical-align:top;\u0026quot;\u0026gt;\u0026lt;/svg\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;position: static; max-width: 100%; margin-bottom: 10px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;justify-content: flex-start; display: flex; flex-flow: row; max-width: 100%; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 0 0 auto; min-width: 5%; height: auto; padding-right: 7px; max-width: 100%; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: justify; font-size: 17px; color: rgb(196, 5, 30); box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;命题一\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 0 0 auto; min-width: 5%; height: auto; max-width: 100%; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;font-size: 17px; color: rgb(196, 5, 30); text-align: justify; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;｜战马新品广告创作\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;display: contents; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;display: contents; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;display: contents; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: center; max-width: 100%; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;background-color: rgb(194, 191, 183); height: 1px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;svg viewbox=\u0026quot;0 0 1 1\u0026quot; style=\u0026quot;float: left; line-height: 0; width: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;/svg\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;p\u0026gt;\u0026lt;br/\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;br style=\u0026quot;box-sizing: border-box;\u0026quot;/\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p\u0026gt;\u0026lt;br/\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; margin-top: -20px; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;margin: 10px 0px; justify-content: flex-start; display: flex; flex-flow: row; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; width: 2223px; vertical-align: top; padding: 15px; border-width: 0px 3px; border-radius: 10px; border-style: none solid; border-color: rgb(62, 62, 62) rgb(199, 32, 18); overflow: hidden; align-self: flex-start; flex: 0 0 auto; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;margin: 0px; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: justify; color: rgb(75, 75, 75); line-height: 1.8; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; text-align: left; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; color: rgb(81, 81, 81); box-sizing: border-box;\u0026quot;\u0026gt;1.可选红罐（有糖原味，快速补充能量）\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; text-align: left; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; color: rgb(81, 81, 81); box-sizing: border-box;\u0026quot;\u0026gt;2.可选彩色罐（无糖含气多口味，0糖轻负担+好口味）\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;text-align: justify; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;br style=\u0026quot;box-sizing: border-box;\u0026quot;/\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; max-width: 100%; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: center; padding-right: 0.5em; padding-left: 0.5em; display: inline-block; vertical-align: top; height: 2em; line-height: 2em; background-color: rgb(181, 0, 6); color: rgb(255, 255, 255); max-width: 100%; font-family: Optima-Regular, PingFangTC-light; font-size: 14px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 20px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;创作要求：\u0026lt;/strong\u0026gt;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;br style=\u0026quot;box-sizing: border-box;\u0026quot;/\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;text-align: justify; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;br style=\u0026quot;box-sizing: border-box;\u0026quot;/\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;font-size: 14px; color: rgb(81, 81, 81); line-height: 1.9; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;结合篮球、电竞、校园或潮流运动场景等，创作具有视觉冲击力的广告作品——平面、影片、音频、动画、网路互动、环境媒体任你发挥。\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;text-align: justify; font-size: 14px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;background-image: linear-gradient(60deg, rgb(242, 0, 0) 0%, rgb(242, 237, 237) 100%); color: transparent; background-clip: text; text-wrap-mode: wrap; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;设计关键词请查收：\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;text-align: justify; font-size: 12px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;color: rgb(81, 81, 81); box-sizing: border-box;\u0026quot;\u0026gt;醒神好喝当然战马 /马年喝战马 /马到成功 /年轻人更喜欢 /爽 /快速补充能量\u0026lt;/span\u0026gt;。\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;text-align: justify; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;br style=\u0026quot;box-sizing: border-box;\u0026quot;/\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; max-width: 100%; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: center; padding-right: 0.5em; padding-left: 0.5em; display: inline-block; vertical-align: top; height: 2em; line-height: 2em; background-color: rgb(181, 0, 6); color: rgb(255, 255, 255); max-width: 100%; font-family: Optima-Regular, PingFangTC-light; font-size: 14px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 20px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;创作要点硬控三分钟：\u0026lt;/strong\u0026gt;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 20px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;br style=\u0026quot;box-sizing: border-box;\u0026quot;/\u0026gt;\u0026lt;/strong\u0026gt;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;br style=\u0026quot;box-sizing: border-box;\u0026quot;/\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;margin: 10px 0px; justify-content: flex-start; display: flex; flex-flow: row; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; width: 2223px; vertical-align: top; padding: 30px; align-self: flex-start; flex: 0 0 auto; background-image: linear-gradient(to right, rgb(212, 212, 212), rgb(223, 223, 223), rgb(233, 233, 233), rgb(244, 244, 244), rgb(255, 255, 255)); box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: center; transform: translate3d(1px, 0px, 0px); position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;padding: 0px; text-align: justify; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; text-align: left; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; color: rgb(81, 81, 81); box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;color: rgb(79, 164, 26); box-sizing: border-box;\u0026quot;\u0026gt;✅\u0026amp;nbsp;\u0026lt;/span\u0026gt;须把战马全新包装作为核心创意元素。红罐的力量感，无糖彩色罐的多巴胺氛围，要用足、用透。\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; text-align: left; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; color: rgb(79, 164, 26); box-sizing: border-box;\u0026quot;\u0026gt;✅\u0026amp;nbsp;\u0026lt;/span\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; color: rgb(81, 81, 81); box-sizing: border-box;\u0026quot;\u0026gt;广告场景务必真实落地：校园橱窗借位趣创、地铁灯箱大片画风、社交媒体短视频带节奏——不同媒介请做不同适配。\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; text-align: left; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; color: rgb(79, 164, 26); box-sizing: border-box;\u0026quot;\u0026gt;✅\u0026lt;/span\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; color: rgb(81, 81, 81); box-sizing: border-box;\u0026quot;\u0026gt;\u0026amp;nbsp;视觉冲击力≠画面吵闹。关键是让战马的“潮流、能量、拼搏”基因，在一秒内击中观看者。\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; text-align: left; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; color: rgb(79, 164, 26); box-sizing: border-box;\u0026quot;\u0026gt;✅\u0026amp;nbsp;\u0026lt;/span\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; color: rgb(81, 81, 81); box-sizing: border-box;\u0026quot;\u0026gt;建议列入： 正式提交时，务必包括战马logo＋新品包装图。\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;br style=\u0026quot;box-sizing: border-box;\u0026quot;/\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;text-align: justify; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;br style=\u0026quot;box-sizing: border-box;\u0026quot;/\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; margin-top: 10px; margin-bottom: -12px; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;svg viewbox=\u0026quot;0 0 1 1\u0026quot; style=\u0026quot;float:left;line-height:0;width:0;vertical-align:top;\u0026quot;\u0026gt;\u0026lt;/svg\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;position: static; max-width: 100%; margin-bottom: 10px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;justify-content: flex-start; display: flex; flex-flow: row; max-width: 100%; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section class=\u0026quot;group-empty\u0026quot; style=\u0026quot;display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 0 0 auto; min-width: 5%; height: auto; padding-right: 7px; max-width: 100%; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;svg viewbox=\u0026quot;0 0 1 1\u0026quot; style=\u0026quot;float:left;line-height:0;width:0;vertical-align:top;\u0026quot;\u0026gt;\u0026lt;/svg\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 0 0 auto; min-width: 5%; height: auto; max-width: 100%; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;position: static; max-width: 100%; margin-bottom: 10px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;justify-content: flex-start; display: flex; flex-flow: row; max-width: 100%; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 0 0 auto; min-width: 5%; height: auto; padding-right: 7px; max-width: 100%; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: justify; font-size: 17px; color: rgb(196, 5, 30); box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;命题二\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 0 0 auto; min-width: 5%; height: auto; max-width: 100%; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;font-size: 17px; color: rgb(196, 5, 30); text-align: justify; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;｜战马校园营销策划\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;display: contents; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;display: contents; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;display: contents; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: center; max-width: 100%; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;background-color: rgb(194, 191, 183); height: 1px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;svg viewbox=\u0026quot;0 0 1 1\u0026quot; style=\u0026quot;float: left; line-height: 0; width: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;/svg\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;text-align: justify; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;br style=\u0026quot;box-sizing: border-box;\u0026quot;/\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;font-size: 14px; color: rgb(81, 81, 81); line-height: 1.9; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;ul class=\u0026quot; list-paddingleft-2\u0026quot; style=\u0026quot;width: 594.844px; padding-left: 20px; box-sizing: border-box; list-style-position: outside;\u0026quot;\u0026gt;\u0026lt;li\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;创作背景：\u0026lt;/strong\u0026gt;\u0026amp;nbsp;战马能量饮料即将进入全球校园。请你策划一场有话题性、互动性且预算合理、可执行\u0026lt;/p\u0026gt;\u0026lt;/li\u0026gt;\u0026lt;/ul\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;text-align: justify; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;br style=\u0026quot;box-sizing: border-box;\u0026quot;/\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;text-align: justify; font-size: 20px; color: rgb(196, 5, 30); box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;策划内容四件套必须齐：\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;display: contents; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;display: contents; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;display: contents; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: center; max-width: 100%; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;background-color: rgb(194, 191, 183); height: 1px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;svg viewbox=\u0026quot;0 0 1 1\u0026quot; style=\u0026quot;float: left; line-height: 0; width: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;/svg\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; margin-top: -20px; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; display: inline-block; width: 2223px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;border-width: 1px; border-style: solid; border-color: rgba(0, 0, 0, 0); padding: 20px; box-shadow: rgba(0, 0, 0, 0) 0px 0px 0px; width: 2223px; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;margin-top: 10px; margin-bottom: 10px; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;border: 1px solid rgb(199, 32, 18); border-radius: 5px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;width: 5px; height: 5px; border-bottom: 1px solid rgb(199, 32, 18); border-right: 1px solid rgb(199, 32, 18); float: left; border-top-color: rgb(199, 32, 18); border-left-color: rgb(199, 32, 18); box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;svg viewbox=\u0026quot;0 0 1 1\u0026quot; style=\u0026quot;float:left;line-height:0;width:0;vertical-align:top;\u0026quot;\u0026gt;\u0026lt;/svg\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;width: 5px; height: 5px; border-bottom: 1px solid rgb(199, 32, 18); border-left: 1px solid rgb(199, 32, 18); float: right; border-top-color: rgb(199, 32, 18); border-right-color: rgb(199, 32, 18); box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;svg viewbox=\u0026quot;0 0 1 1\u0026quot; style=\u0026quot;float:left;line-height:0;width:0;vertical-align:top;\u0026quot;\u0026gt;\u0026lt;/svg\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;clear: both; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;svg viewbox=\u0026quot;0 0 1 1\u0026quot; style=\u0026quot;float:left;line-height:0;width:0;vertical-align:top;\u0026quot;\u0026gt;\u0026lt;/svg\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;padding: 0px 4px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; width: 2171px; border: 1px solid rgb(199, 32, 18); padding: 10px; margin: -1px 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: justify; font-size: 14px; color: rgb(81, 81, 81); line-height: 1.9; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;ul class=\u0026quot; list-paddingleft-2\u0026quot; style=\u0026quot;width: 2041.55px; padding-left: 20px; box-sizing: border-box; list-style-position: outside;\u0026quot;\u0026gt;\u0026lt;li\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;活动主题：\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;结合战马品牌精神，起一个有记忆点、能呼应当前校园热梗的发布会主题。\u0026lt;/p\u0026gt;\u0026lt;/li\u0026gt;\u0026lt;li\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;活动内容：\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;至少设计一个核心互动体验（例如能量补给站、运动挑战等）并把产品试饮自然融入其中。\u0026lt;/p\u0026gt;\u0026lt;/li\u0026gt;\u0026lt;li\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;活动传播：\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;利用校园社群、小红书、抖音等平台进行预热＋二次传播等，发布时并带话题＃醒神好喝当然战马＃ 。\u0026lt;/p\u0026gt;\u0026lt;/li\u0026gt;\u0026lt;li\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;预算分配：\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;提供合理可执行的预算规划表。\u0026lt;/p\u0026gt;\u0026lt;/li\u0026gt;\u0026lt;/ul\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;width: 5px; height: 5px; border-top: 1px solid rgb(199, 32, 18); border-right: 1px solid rgb(199, 32, 18); float: left; border-bottom-color: rgb(199, 32, 18); border-left-color: rgb(199, 32, 18); box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;svg viewbox=\u0026quot;0 0 1 1\u0026quot; style=\u0026quot;float:left;line-height:0;width:0;vertical-align:top;\u0026quot;\u0026gt;\u0026lt;/svg\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;width: 5px; height: 5px; border-top: 1px solid rgb(199, 32, 18); border-left: 1px solid rgb(199, 32, 18); float: right; border-right-color: rgb(199, 32, 18); border-bottom-color: rgb(199, 32, 18); box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;svg viewbox=\u0026quot;0 0 1 1\u0026quot; style=\u0026quot;float:left;line-height:0;width:0;vertical-align:top;\u0026quot;\u0026gt;\u0026lt;/svg\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;clear: both; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;svg viewbox=\u0026quot;0 0 1 1\u0026quot; style=\u0026quot;float:left;line-height:0;width:0;vertical-align:top;\u0026quot;\u0026gt;\u0026lt;/svg\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;text-align: justify; font-size: 14px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;加分姿势参考：\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;text-align: justify; font-size: 14px; color: rgb(81, 81, 81); box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;嵌入CBA或电竞活动等元素，邀请“战马能量官”校园素人KOC，设计联名周边盲盒互动，创造一波“全校都在喝战马”的高能氛围。\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;text-align: justify; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;br style=\u0026quot;box-sizing: border-box;\u0026quot;/\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;text-align: justify; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; color: transparent; background-image: linear-gradient(60deg, rgb(255, 0, 0) 0%, rgb(231, 0, 0) 100%); background-clip: text; box-sizing: border-box;\u0026quot;\u0026gt;✨ 创意方向提示：\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; color: rgb(81, 81, 81); box-sizing: border-box;\u0026quot;\u0026gt;校园发布会不必追求大而全。小而精准、有传播裂变潜力、能产生UGC二次发酵的方案，往往更受评审青睐。\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; margin-top: 10px; margin-bottom: -12px; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;svg viewbox=\u0026quot;0 0 1 1\u0026quot; style=\u0026quot;float:left;line-height:0;width:0;vertical-align:top;\u0026quot;\u0026gt;\u0026lt;/svg\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;position: static; max-width: 100%; margin-bottom: 10px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;justify-content: flex-start; display: flex; flex-flow: row; max-width: 100%; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 0 0 auto; min-width: 5%; height: auto; padding-right: 7px; max-width: 100%; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: justify; font-size: 24px; color: rgb(181, 0, 6); font-family: PingFangSC-light; max-width: 100%; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;em style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;⚠️\u0026lt;/em\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 0 0 auto; min-width: 5%; height: auto; max-width: 100%; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;font-size: 22px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 16px; color: rgb(196, 5, 30); box-sizing: border-box;\u0026quot;\u0026gt;敲黑板！这些“坑”千万别踩\u0026lt;/span\u0026gt;\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;display: contents; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;display: contents; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;display: contents; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: center; max-width: 100%; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;background-color: rgb(194, 191, 183); height: 1px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;svg viewbox=\u0026quot;0 0 1 1\u0026quot; style=\u0026quot;float: left; line-height: 0; width: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;/svg\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; margin-top: -20px; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; display: inline-block; width: 2223px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;border-width: 1px; border-style: solid; border-color: rgba(0, 0, 0, 0); padding: 20px; box-shadow: rgba(0, 0, 0, 0) 0px 0px 0px; width: 2223px; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;max-width: 100%; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: unset; color: rgb(81, 81, 81); font-size: 14px; line-height: 1.9; max-width: 100%; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;background-color: rgba(1, 0, 0, 0); box-sizing: border-box;\u0026quot;\u0026gt;根据金犊奖历届评审经验，以及命题策略单的核心要求，我们整理了创作中需要特别注意的事项：\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;display: flex; width: 2181px; flex-flow: column; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;position: static; z-index: 1; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;justify-content: flex-start; display: flex; flex-flow: row; margin: 10px 0px; width: 2181px; align-self: flex-start; background-color: rgb(236, 238, 242); padding: 20px; border-bottom-style: solid; border-bottom-width: 0px; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;margin: 0px; width: 2141px; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: justify; width: 2141px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 10px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;color: rgb(196, 5, 30); box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; box-sizing: border-box;\u0026quot;\u0026gt;✨误区一：\u0026lt;/span\u0026gt;\u0026lt;/strong\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; box-sizing: border-box;\u0026quot;\u0026gt;玩得太抽象，忘了产品核心功能\u0026lt;/span\u0026gt;\u0026lt;/strong\u0026gt;\u0026lt;/span\u0026gt;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 10px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; color: rgb(81, 81, 81); box-sizing: border-box;\u0026quot;\u0026gt;金犊奖评分标准中“策略”占比高达40%，创意占比40%。但是你的创意再飞，如果离战马两款产品的核心功能太远——红罐“快速补充能量”、彩色罐“0糖轻负担+好口味”——同样会翻车。广告创作要把产品卖点和场景深度绑定，而不是产品只当背景板，画面全靠特效堆。\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 10px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;color: rgb(196, 5, 30); box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; box-sizing: border-box;\u0026quot;\u0026gt;✨误区二：\u0026lt;/span\u0026gt;\u0026lt;/strong\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; box-sizing: border-box;\u0026quot;\u0026gt;只盯着红罐或只盯着无糖，忽略场景匹配\u0026lt;/span\u0026gt;\u0026lt;/strong\u0026gt;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 10px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; color: rgb(81, 81, 81); box-sizing: border-box;\u0026quot;\u0026gt;两款产品的受众人群、饮用场景、功能诉求其实有明显差异。红罐适合高强度运动、电竞对决等需要“硬核回血”的场景；无糖系列更适合校园自习、轻社交、日常提神等追求“轻负担+好心情”的场景。请根据你选择的单品，匹配合适的使用场景，不要混为一谈。\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 10px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;color: rgb(196, 5, 30); box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; box-sizing: border-box;\u0026quot;\u0026gt;✨误区三：起个宽泛主题就搪塞策划案\u0026lt;/span\u0026gt;\u0026lt;/strong\u0026gt;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 10px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; color: rgb(81, 81, 81); box-sizing: border-box;\u0026quot;\u0026gt;营销策划案评审看中的是“差异化落地能力”。活动主题切忌喊口号，例如“能量星球”太空泛。关键看是否能基于大学生真实洞察，设计出让同学愿意拍照打卡、主动在朋友圈小红书写小论文的线下高光环节。活动传播计划里，别忘了在抖音/小红书上布局核心物料和KOC种草链路。\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 10px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;color: rgb(196, 5, 30); box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; box-sizing: border-box;\u0026quot;\u0026gt;✨误区四：忽视“2026马年”这个天然流量密码\u0026lt;/span\u0026gt;\u0026lt;/strong\u0026gt;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 10px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; color: rgb(81, 81, 81); box-sizing: border-box;\u0026quot;\u0026gt;战马的名字里有“马”，2026又是丙午马年，两个“马”叠加，本身就蕴含着巨大的创意想象力。但很多同学容易忽略这一点，只做通用化的能量饮料广告。主动将“马”的元素融入创意——无论是视觉符号、文案双关还是活动主题——往往能让作品从众多参赛者中脱颖而出。例如“马年喝战马 马到成功”这个关键词就是最好的切入点。\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 10px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;color: rgb(196, 5, 30); box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; box-sizing: border-box;\u0026quot;\u0026gt;✨误区五：光顾着冲大奖，忘了截止时间\u0026lt;/span\u0026gt;\u0026lt;/strong\u0026gt;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; color: rgb(81, 81, 81); box-sizing: border-box;\u0026quot;\u0026gt;提案再牛，错过报名也一样无效。本次金犊奖已经延期至\u0026amp;nbsp;\u0026lt;strong style=\u0026quot;box-sizing: border-box;\u0026quot;\u0026gt;2026年5月24日24:00（周日）\u0026lt;/strong\u0026gt;\u0026amp;nbsp;截止——没错，你比原先多了宝贵的冲刺日！\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;text-align: center; justify-content: center; display: flex; flex-flow: row; margin: 10px 0px; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 0 0 auto; min-width: 5%; max-width: 100%; height: auto; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; width: 30px; height: 30px; vertical-align: top; overflow: hidden; border-radius: 100%; border-color: rgb(255, 255, 255); background-color: rgb(181, 0, 6); box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;margin: 8px 0px 0px; transform: translate3d(4px, 0px, 0px); position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; width: 14px; height: 14px; vertical-align: top; overflow: hidden; border-style: solid; border-width: 7px 0px 7px 10px; border-color: rgba(255, 255, 255, 0) rgba(255, 255, 255, 0) rgba(255, 255, 255, 0) rgb(255, 255, 255); box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: justify; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;br style=\u0026quot;box-sizing: border-box;\u0026quot;/\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 0 0 auto; min-width: 5%; max-width: 100%; height: auto; padding: 0px 0px 0px 10px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: justify; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;最后给你压箱底的“高能洞察”\u0026lt;/p\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;justify-content: flex-start; display: flex; flex-flow: row; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; width: 2181px; vertical-align: top; align-self: flex-start; flex: 0 0 auto; margin: 0px; padding: 0px 3px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;display: flex; width: 2175px; flex-flow: column; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;position: static; z-index: 2; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;justify-content: flex-start; display: flex; flex-flow: row; margin: 10px 0px -12px; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; vertical-align: top; width: auto; align-self: flex-start; flex: 100 100 0%; height: auto; padding: 0px; margin: 0px 0px 0px 10px; line-height: 0; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: center; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section class=\u0026quot;group-empty\u0026quot; style=\u0026quot;display: inline-block; width: 5px; height: 16px; vertical-align: top; overflow: hidden; background-color: rgb(255, 255, 255); border-style: solid; border-width: 1px; border-color: rgb(0, 0, 0); border-radius: 5px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;svg viewbox=\u0026quot;0 0 1 1\u0026quot; style=\u0026quot;float:left;line-height:0;width:0;vertical-align:top;\u0026quot;\u0026gt;\u0026lt;/svg\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; vertical-align: top; width: auto; align-self: flex-start; flex: 100 100 0%; height: auto; line-height: 0; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: center; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section class=\u0026quot;group-empty\u0026quot; style=\u0026quot;display: inline-block; width: 5px; height: 16px; vertical-align: top; overflow: hidden; background-color: rgb(255, 255, 255); border-style: solid; border-width: 1px; border-color: rgb(0, 0, 0); border-radius: 5px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;svg viewbox=\u0026quot;0 0 1 1\u0026quot; style=\u0026quot;float:left;line-height:0;width:0;vertical-align:top;\u0026quot;\u0026gt;\u0026lt;/svg\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; vertical-align: top; width: auto; align-self: flex-start; flex: 100 100 0%; height: auto; line-height: 0; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: center; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section class=\u0026quot;group-empty\u0026quot; style=\u0026quot;display: inline-block; width: 5px; height: 16px; vertical-align: top; overflow: hidden; background-color: rgb(255, 255, 255); border-style: solid; border-width: 1px; border-color: rgb(0, 0, 0); border-radius: 5px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;svg viewbox=\u0026quot;0 0 1 1\u0026quot; style=\u0026quot;float:left;line-height:0;width:0;vertical-align:top;\u0026quot;\u0026gt;\u0026lt;/svg\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; vertical-align: top; width: auto; align-self: flex-start; flex: 100 100 0%; height: auto; line-height: 0; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: center; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section class=\u0026quot;group-empty\u0026quot; style=\u0026quot;display: inline-block; width: 5px; height: 16px; vertical-align: top; overflow: hidden; background-color: rgb(255, 255, 255); border-style: solid; border-width: 1px; border-color: rgb(0, 0, 0); border-radius: 5px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;svg viewbox=\u0026quot;0 0 1 1\u0026quot; style=\u0026quot;float:left;line-height:0;width:0;vertical-align:top;\u0026quot;\u0026gt;\u0026lt;/svg\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; vertical-align: top; width: auto; align-self: flex-start; flex: 100 100 0%; height: auto; line-height: 0; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: center; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section class=\u0026quot;group-empty\u0026quot; style=\u0026quot;display: inline-block; width: 5px; height: 16px; vertical-align: top; overflow: hidden; background-color: rgb(255, 255, 255); border-style: solid; border-width: 1px; border-color: rgb(0, 0, 0); border-radius: 5px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;svg viewbox=\u0026quot;0 0 1 1\u0026quot; style=\u0026quot;float:left;line-height:0;width:0;vertical-align:top;\u0026quot;\u0026gt;\u0026lt;/svg\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; vertical-align: top; width: auto; align-self: flex-start; flex: 100 100 0%; height: auto; line-height: 0; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: center; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section class=\u0026quot;group-empty\u0026quot; style=\u0026quot;display: inline-block; width: 5px; height: 16px; vertical-align: top; overflow: hidden; background-color: rgb(255, 255, 255); border-style: solid; border-width: 1px; border-color: rgb(0, 0, 0); border-radius: 5px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;svg viewbox=\u0026quot;0 0 1 1\u0026quot; style=\u0026quot;float:left;line-height:0;width:0;vertical-align:top;\u0026quot;\u0026gt;\u0026lt;/svg\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; vertical-align: top; width: auto; align-self: flex-start; flex: 100 100 0%; height: auto; line-height: 0; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: center; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section class=\u0026quot;group-empty\u0026quot; style=\u0026quot;display: inline-block; width: 5px; height: 16px; vertical-align: top; overflow: hidden; background-color: rgb(255, 255, 255); border-style: solid; border-width: 1px; border-color: rgb(0, 0, 0); border-radius: 5px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;svg viewbox=\u0026quot;0 0 1 1\u0026quot; style=\u0026quot;float:left;line-height:0;width:0;vertical-align:top;\u0026quot;\u0026gt;\u0026lt;/svg\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; vertical-align: top; width: auto; align-self: flex-start; flex: 100 100 0%; height: auto; line-height: 0; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: center; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section class=\u0026quot;group-empty\u0026quot; style=\u0026quot;display: inline-block; width: 5px; height: 16px; vertical-align: top; overflow: hidden; background-color: rgb(255, 255, 255); border-style: solid; border-width: 1px; border-color: rgb(0, 0, 0); border-radius: 5px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;svg viewbox=\u0026quot;0 0 1 1\u0026quot; style=\u0026quot;float:left;line-height:0;width:0;vertical-align:top;\u0026quot;\u0026gt;\u0026lt;/svg\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; vertical-align: top; width: auto; align-self: flex-start; flex: 100 100 0%; height: auto; line-height: 0; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: center; 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box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;svg viewbox=\u0026quot;0 0 1 1\u0026quot; style=\u0026quot;float:left;line-height:0;width:0;vertical-align:top;\u0026quot;\u0026gt;\u0026lt;/svg\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;/section\u0026gt;\u0026lt;section style=\u0026quot;text-align: center; justify-content: center; display: flex; flex-flow: row; transform: translate3d(3px, 0px, 0px); margin: 0px 0px 10px; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;display: inline-block; width: auto; vertical-align: top; align-self: flex-start; flex: 100 100 0%; background-color: rgb(196, 5, 30); border-style: solid; border-width: 1px; border-color: rgb(0, 0, 0); height: auto; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: left; justify-content: flex-start; display: flex; flex-flow: row; transform: translate3d(-3px, 0px, 0px); margin: 3px 0px -3px; width: 2173px; align-self: flex-start; background-color: rgb(255, 255, 255); border-style: solid; border-width: 1px; border-color: rgb(0, 0, 0); padding: 35px 25px 25px; position: static; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;section style=\u0026quot;text-align: justify; width: 2121px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; color: rgb(81, 81, 81); box-sizing: border-box;\u0026quot;\u0026gt;战马2025年的视觉焕新不只是换个包装——新红罐凭借出色的设计理念与工艺荣获Pentawards国际设计大奖，这本身就是一段值得用视觉讲述的故事。\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; margin-bottom: 0px; text-wrap-mode: wrap; padding: 0px; box-sizing: border-box;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-size: 14px; color: rgb(81, 81, 81); box-sizing: border-box;\u0026quot;\u0026gt;而无糖含气系列的多巴胺配色背后，是一组硬核数据：高达42%的年轻消费者购买饮品的动机是“愉悦心情/取悦自己”。这意味着战马的“醒神好喝”四个字，既是生理提神，也是情绪治愈。\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p style=\u0026quot;margin-top: 0px; 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