[{"RowNum":5,"TopicCode":"e8f627e4-6bd2-4a5c-9023-5073b7a51a76","S004_TopicCode":"e8f627e4-6bd2-4a5c-9023-5073b7a51a76","S004_TopicName":"东方设计大学形象广告设计奖","S004_TopicNameComplex":"東方設計大學形象廣告設計獎","S004_TopicNameEN":"東方設計大學形象廣告設計獎","S004_TopicClass":"0","S004_EnterpriseCode":"be8930b4-cdc3-4dbf-9989-e0b0da54fa42","S004_Pic":"","S004_VideoIntro":"","S004_WordIntro":"&lt;p style=&quot;white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;（平面、影片、动画、网络、环境媒体、技术类）&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;命题单位：&lt;/span&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;东方设计大学&lt;/span&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;br/&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;传播/营销目的&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 11pt; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 仿宋_GB2312;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;1. 塑造东方设计大学追求卓越、永续创新的品牌形象；&amp;nbsp;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;2. 以超越为社会认同点，着力提升东方设计大学的社会知名度和品牌影响力；&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;3. 打造以超越为核心大学精神元素的东方设计大学对外宣传形象；&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;4. 以东方设计大学的超越精神重新塑造大众对超越的理解力。&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;学校特色&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p&gt;1. 以「设计美学」与「国际宏观」作为教育主体，积极发展「创意设计」主轴的特色大学，培育学生成为国际设计领航人才。&lt;/p&gt;&lt;p&gt;2. 强调美学培养从开发五感体验开始，提升学生对「美」的敏锐、品味及软实力。&lt;/p&gt;&lt;p&gt;3. 以「建立品牌、创新品味、保证质量」之三品理念办学，并以「创艺、创异、创益、创忆、创意」为五创发展目标。&lt;/p&gt;&lt;p&gt;4. 教学方式采用「工坊式教学」，强调「做中学、学中做」的技职精神，延聘专家、达人协同教学，勤实操作。&amp;nbsp;&lt;/p&gt;&lt;p&gt;5. 强调产学合作，成立创新育成中心，首开文创设计服务产学平台，致力于新锐设计师养成、产品设计与制成、艺术经纪 与市场营销等，学校筹办成立东方光点，以此扩大产学合作服务层面，为学生注入更多元的实务教学场域。&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;传播对象&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p&gt;学生及社会大众&lt;/p&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;广告主题&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：超越&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;line-height: 24px;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;每个人的成长都是在不断战胜自己、超越自己。遇到挫折、战胜困难，超越自我。当步入大学的殿堂，我们不但要在学习 上超越自己，更要在人生中实现超越。 东方设计大学不断追求超越，这种超越不仅体现在学校的办学理念，更深深的植入于大学的文化精神，培养了一批又一批 优秀的设计人才。 在你的心中，超越又代表的是什么呢 ? 如何将超越的精神真正体现在东方设计大学的形象设计中，使之成为其独有的一种 品牌符号呢？&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;要求重点&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;line-height: 24px;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;1. 以校史、文化、设计、创新、教学特色为主，强调东方设计大学的升格要素。&lt;/p&gt;&lt;p&gt;2. 东方设计大学以强化职场专业，营造「务实致用」、「国际接轨」的优质品牌为使命。&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;必要列入事项：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p&gt;1. 学校校徽及东方设计大学中英文校名标准字。&amp;nbsp;&lt;/p&gt;&lt;p&gt;2. 广告标语 (slogan) 部分 , 需以『超越』为核心词汇 , 余则开放自行订定。&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;宣传场合 / 传播时机 / 使用规格：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p&gt;&lt;span style=&quot;font-size: 14px;&quot;&gt;&lt;/span&gt;&lt;/p&gt;平面／电视／动画／网络等平面类、立体类（含 CF、动画）媒体呈现之广告创意作品。&lt;/blockquote&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;","S004_WordIntroComplex":"&lt;p style=&quot;white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;（平面、影片、动画、网络、环境媒体、技术类）&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;命题单位：&lt;/span&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;东方设计大学&lt;/span&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;br/&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;传播/营销目的&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 11pt; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 仿宋_GB2312;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;1. 塑造东方设计大学追求卓越、永续创新的品牌形象；&amp;nbsp;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;2. 以超越为社会认同点，着力提升东方设计大学的社会知名度和品牌影响力；&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;3. 打造以超越为核心大学精神元素的东方设计大学对外宣传形象；&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;4. 以东方设计大学的超越精神重新塑造大众对超越的理解力。&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;学校特色&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p&gt;1. 以「设计美学」与「国际宏观」作为教育主体，积极发展「创意设计」主轴的特色大学，培育学生成为国际设计领航人才。&lt;/p&gt;&lt;p&gt;2. 强调美学培养从开发五感体验开始，提升学生对「美」的敏锐、品味及软实力。&lt;/p&gt;&lt;p&gt;3. 以「建立品牌、创新品味、保证质量」之三品理念办学，并以「创艺、创异、创益、创忆、创意」为五创发展目标。&lt;/p&gt;&lt;p&gt;4. 教学方式采用「工坊式教学」，强调「做中学、学中做」的技职精神，延聘专家、达人协同教学，勤实操作。&amp;nbsp;&lt;/p&gt;&lt;p&gt;5. 强调产学合作，成立创新育成中心，首开文创设计服务产学平台，致力于新锐设计师养成、产品设计与制成、艺术经纪&amp;nbsp;与市场营销等，学校筹办成立东方光点，以此扩大产学合作服务层面，为学生注入更多元的实务教学场域。&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;传播对象&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p&gt;学生及社会大众&lt;/p&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;广告主题&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：超越&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;line-height: 24px;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;每个人的成长都是在不断战胜自己、超越自己。遇到挫折、战胜困难，超越自我。当步入大学的殿堂，我们不但要在学习&amp;nbsp;上超越自己，更要在人生中实现超越。&amp;nbsp;东方设计大学不断追求超越，这种超越不仅体现在学校的办学理念，更深深的植入于大学的文化精神，培养了一批又一批&amp;nbsp;优秀的设计人才。&amp;nbsp;在你的心中，超越又代表的是什么呢 ? 如何将超越的精神真正体现在东方设计大学的形象设计中，使之成为其独有的一种&amp;nbsp;品牌符号呢？&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;要求重点&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;line-height: 24px;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;1. 以校史、文化、设计、创新、教学特色为主，强调东方设计大学的升格要素。&lt;/p&gt;&lt;p&gt;2. 东方设计大学以强化职场专业，营造「务实致用」、「国际接轨」的优质品牌为使命。&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;必要列入事项：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p&gt;1. 学校校徽及东方设计大学中英文校名标准字。&amp;nbsp;&lt;/p&gt;&lt;p&gt;2. 广告标语 (slogan) 部分 , 需以『超越』为核心词汇 , 余则开放自行订定。&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;宣传场合 / 传播时机 / 使用规格：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p&gt;&lt;span style=&quot;font-size: 14px;&quot;&gt;&lt;/span&gt;&lt;/p&gt;平面／电视／动画／网络等平面类、立体类（含 CF、动画）媒体呈现之广告创意作品。&lt;/blockquote&gt;&lt;p&gt;&lt;br style=&quot;white-space: normal;&quot;/&gt;&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;","S004_TopicFile":"","S004_TopicFileType":"","S004_Remark":"","S004_IsCancel":false,"S004_SubjectGroupCode":null,"S004_SubjectCode":"24efa690-f399-49e2-a58c-057e01c23b01","S004_BusinessDomainCode":"01","S004_Oper":"qifeng","S004_Optime":"2021-08-24T17:47:23.997","S004_PicComplex":"","S004_IsShow":false,"S004_Order":0,"S004_EnglishVersion":false,"S004_IsMarketing":false,"S004_IsSeriescharge":true,"S004_IsPublicWelfare":false,"S004_ClickCount":130,"S004_KeyWord":"","S004_OriginalFile":null,"S004_OriginalDesc":null,"S004_IsWork":null,"S004_Slogan":null,"S004_SloganDesc":null}]