[{"RowNum":9,"TopicCode":"b241380b-c83b-4704-b781-3d981e919c33","S004_TopicCode":"b241380b-c83b-4704-b781-3d981e919c33","S004_TopicName":"旺旺集团广告设计奖-产品类","S004_TopicNameComplex":"旺旺集團廣告設計獎-產品類","S004_TopicNameEN":"旺旺集团广告设计奖-产品类","S004_TopicClass":"0","S004_EnterpriseCode":"10ce8ce5-6ab9-44fc-aa34-0b72c62ddd4c","S004_Pic":"/upload/image/f342d7b3-e87c-4401-a5e3-b3f3dd07a548.jpg","S004_VideoIntro":"","S004_WordIntro":"&lt;p style=&quot;margin-top: 0px; margin-bottom: 0px; white-space: normal; padding: 0px; background-color: rgb(255, 255, 255); font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;广告设计类（平面、影片、动画、网络互动、环境媒体、广播音频）、技术类&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;margin-top: 0px; margin-bottom: 0px; white-space: normal; padding: 0px; background-color: rgb(255, 255, 255); font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;命题单位：旺旺集团&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;margin-top: 0px; margin-bottom: 0px; white-space: normal; padding: 0px; background-color: rgb(255, 255, 255); font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em; text-align: center;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;&lt;video class=&quot;edui-upload-video vjs-default-skin  video-js&quot; controls=&quot;&quot; preload=&quot;none&quot; width=&quot;420&quot; height=&quot;280&quot; src=&quot;http://sys.timesawards.com/ueditor/net/upload/video/6381621588005481635771481.mp4&quot; data-setup=&quot;{}&quot;&gt;&lt;source src=&quot;http://sys.timesawards.com/ueditor/net/upload/video/6381621588005481635771481.mp4&quot; type=&quot;video/mp4&quot;/&gt;&lt;/video&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;margin-top: 0px; margin-bottom: 0px; white-space: normal; padding: 0px; background-color: rgb(255, 255, 255); font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;&lt;br/&gt;&lt;/span&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;box-sizing: border-box; display: inline-block; vertical-align: middle; color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;&quot;&gt;【创作主题一：旺仔6种坚果牛奶】&lt;/span&gt;&lt;span style=&quot;box-sizing: border-box; display: inline-block; vertical-align: middle; color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/h3&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;传播/营销目的：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 15px;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;margin-left: 15px; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;「旺仔6种坚果牛奶」是旺旺集团第一款主打学生青少年群体的牛奶产品，结合了消费者熟知的旺仔形象及坚果健康、补脑的认知，以「6种坚果+牛奶，学习一路666」为主题，通过铁罐装与利乐装产品，在目标人群的认知中将学习用脑与旺仔6种坚果牛奶强关联，建立旺仔6种坚果牛奶的产品形象。&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;传播对象：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 16px;&quot;&gt;&lt;/span&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;12-22岁学生族群&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;建议列入事项&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 16px;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;6种坚果（碧根果、夏威夷果、扁桃仁、核桃、腰果、开心果）、旺仔&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png&quot; width=&quot;24&quot; alt=&quot;6371909509996773651924637.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; color: rgb(255, 0, 0);&quot;&gt;【创作主题二：旺旺小小运动饮料】&lt;/span&gt;&lt;/h3&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png&quot; width=&quot;24&quot; alt=&quot;6371909509996773651924637.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;传播/营销目的：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;margin-left: 15px; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;「旺旺小小运动饮料」是旺旺集团新上市的一款充满活力的健康饮料，主打青少年族群，添加了维生素B6、烟酰胺、钠、锌，可以补充身体因出汗导致的水分、电解质等成分的丢失，帮助人体体液趋于平衡，适合健身、打球、跑步等运动场景，以及工作、游戏等日常场景。希望创作者以“流汗喝小小，补充电解质”健康饮料为主题，通过创意，帮助消费者了解产品特性，建立该产品的认知形象。&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;传播对象&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 16px; font-family: 宋体; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 16px; color: rgb(89, 89, 89);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;10-35岁青少年族群&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;建议列入事项&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 16px; font-family: 宋体; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;旺旺集团logo，小小logo、旺仔运动形象&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;box-sizing: border-box; display: inline-block; vertical-align: middle; color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;&quot;&gt;【创作主题三：旺旺YA-MI气泡糖】&lt;/span&gt;&lt;/h3&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;传播/营销目的：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 15px;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;「YA-MI气泡糖系列」是旺旺集团拓展的一支超高性价比趣味性压片糖果，主打年轻消费群体，酸甜可口，低糖无负担；缤纷气泡感搭配多元口味（可乐味，酸奶味，维C甜橙味），小小一颗，随时随地引爆味蕾；小袋装让携带和储存更加方便，出门聚会社交也可以随时随地分享，符合目标消费者追求的“好吃好玩”的消费心理。请以「可以嚼的汽水，随时随地满足味蕾」为主题创作，作品需充分体现产品的独特卖点（嚼一粒YAMI气泡糖犹如一口气泡水入喉般沁爽刺激），并且可围绕丰富的食用场景展开想象（例如休闲课间，露营野餐等），营造快乐嚼糖，社交分享的愉悦氛围等。&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;传播对象&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 16px;&quot;&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;适合15-25岁爱好社交分享的Z时代。&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;建议列入事项&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 16px;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑; font-size: 15px;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;YA-MI产品包装（可乐味，酸奶味，维C甜橙味）、旺旺集团logo 、YA-MIlogo&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑; line-height: 150%; color: rgb(255, 0, 0); font-size: 16px;&quot;&gt;*以上产品，均可前往天猫「旺旺食品旗舰店」，查询了解产品宝贝详情&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑; line-height: 150%; color: rgb(255, 0, 0); font-size: 16px;&quot;&gt;&lt;br/&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;white-space: normal; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑; font-size: 15px;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;box-sizing: border-box; display: inline-block; vertical-align: middle; color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;&quot;&gt;【创作主题四：旺旺酒冰】&lt;/span&gt;&lt;/h3&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;传播/营销目的：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 15px;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑; font-size: 15px;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(89, 89, 89);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;「旺旺酒冰」是旺旺集团冰品事业部全力打造的一种针对年轻群体的全新含酒“冰淇淋”。&amp;nbsp;产品共有2种口味：青梅味、金桔味。酒精度：3.0%vol。通过产品来提升消费族群的喜爱度，认知度建立消费族群的品牌形象&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;产品特色&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 16px;&quot;&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑; font-size: 15px;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;独家自酿工艺酒基、严苛的原料选品、青梅萃取300天、微米级加工过滤工艺、添加100%果汁、高端灭菌罐装工艺&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-indent: 0px; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;本次营销形式开放，可以充分发挥你的创造力！&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-indent: 0px; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;比如：“微醺氛围感”、 让酒冰成为年轻人追捧的潮流单品&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-indent: 0px; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;比如：“鸡尾酒DIY新武器”&amp;nbsp;（酒+冰+果汁 等等）&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-indent: 0px; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;比如：“吃‘冰’也会醉“， 充分表达出一种新奇体验与感受&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;消费群体&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-indent: 0px; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;18-30岁人群，氛围感，DIY、微醺，自拍，聚会，Z时代，新事物体验家&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;建议列入事项&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;br/&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;slogan： 吃“冰”也会醉；吃“冰”会脸红；吃“冰”也会嗨&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑; color: rgb(255, 0, 0);&quot;&gt;*注：以上创作内容表现避免负面、政治、社会争议等敏感话题&lt;/span&gt;&lt;span style=&quot;font-family: 微软雅黑;&quot;&gt;&amp;nbsp;&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;","S004_WordIntroComplex":"&lt;p style=&quot;margin-top: 0px; margin-bottom: 0px; white-space: normal; padding: 0px; background-color: rgb(255, 255, 255); font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;广告设计类（平面、影片、动画、网络互动、环境媒体、广播音频）、技术类&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;margin-top: 0px; margin-bottom: 0px; white-space: normal; padding: 0px; background-color: rgb(255, 255, 255); font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;命题单位：旺旺集团&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;margin-top: 0px; margin-bottom: 0px; white-space: normal; padding: 0px; background-color: rgb(255, 255, 255); font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em; text-align: center;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;&lt;video class=&quot;edui-upload-video vjs-default-skin  video-js&quot; controls=&quot;&quot; preload=&quot;none&quot; width=&quot;420&quot; height=&quot;280&quot; src=&quot;http://sys.timesawards.com/ueditor/net/upload/video/6381621588005481635771481.mp4&quot; data-setup=&quot;{}&quot;&gt;&lt;source src=&quot;http://sys.timesawards.com/ueditor/net/upload/video/6381621588005481635771481.mp4&quot; type=&quot;video/mp4&quot;/&gt;&lt;/video&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;margin-top: 0px; margin-bottom: 0px; white-space: normal; padding: 0px; background-color: rgb(255, 255, 255); font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;&lt;br/&gt;&lt;/span&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;box-sizing: border-box; display: inline-block; vertical-align: middle; color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;&quot;&gt;【创作主题一：旺仔6种坚果牛奶】&lt;/span&gt;&lt;span style=&quot;box-sizing: border-box; display: inline-block; vertical-align: middle; color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/h3&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;传播/营销目的：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 15px;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;margin-left: 15px; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;「旺仔6种坚果牛奶」是旺旺集团第一款主打学生青少年群体的牛奶产品，结合了消费者熟知的旺仔形象及坚果健康、补脑的认知，以「6种坚果+牛奶，学习一路666」为主题，通过铁罐装与利乐装产品，在目标人群的认知中将学习用脑与旺仔6种坚果牛奶强关联，建立旺仔6种坚果牛奶的产品形象。&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;传播对象：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 16px;&quot;&gt;&lt;/span&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;12-22岁学生族群&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;建议列入事项&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 16px;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;6种坚果（碧根果、夏威夷果、扁桃仁、核桃、腰果、开心果）、旺仔&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png&quot; width=&quot;24&quot; alt=&quot;6371909509996773651924637.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; color: rgb(255, 0, 0);&quot;&gt;【创作主题二：旺旺小小运动饮料】&lt;/span&gt;&lt;/h3&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png&quot; width=&quot;24&quot; alt=&quot;6371909509996773651924637.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;传播/营销目的：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;margin-left: 15px; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;「旺旺小小运动饮料」是旺旺集团新上市的一款充满活力的健康饮料，主打青少年族群，添加了维生素B6、烟酰胺、钠、锌，可以补充身体因出汗导致的水分、电解质等成分的丢失，帮助人体体液趋于平衡，适合健身、打球、跑步等运动场景，以及工作、游戏等日常场景。希望创作者以“流汗喝小小，补充电解质”健康饮料为主题，通过创意，帮助消费者了解产品特性，建立该产品的认知形象。&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;传播对象&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 16px; font-family: 宋体; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 16px; color: rgb(89, 89, 89);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;10-35岁青少年族群&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;建议列入事项&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;font-size: 16px; font-family: 宋体; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;旺旺集团logo，小小logo、旺仔运动形象&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;box-sizing: border-box; display: inline-block; vertical-align: middle; color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;&quot;&gt;【创作主题三：旺旺YA-MI气泡糖】&lt;/span&gt;&lt;/h3&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;传播/营销目的：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 15px;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;「YA-MI气泡糖系列」是旺旺集团拓展的一支超高性价比趣味性压片糖果，主打年轻消费群体，酸甜可口，低糖无负担；缤纷气泡感搭配多元口味（可乐味，酸奶味，维C甜橙味），小小一颗，随时随地引爆味蕾；小袋装让携带和储存更加方便，出门聚会社交也可以随时随地分享，符合目标消费者追求的“好吃好玩”的消费心理。请以「可以嚼的汽水，随时随地满足味蕾」为主题创作，作品需充分体现产品的独特卖点（嚼一粒YAMI气泡糖犹如一口气泡水入喉般沁爽刺激），并且可围绕丰富的食用场景展开想象（例如休闲课间，露营野餐等），营造快乐嚼糖，社交分享的愉悦氛围等。&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;传播对象&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 16px;&quot;&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;适合15-25岁爱好社交分享的Z时代。&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;建议列入事项&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 16px;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑; font-size: 15px;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;YA-MI产品包装（可乐味，酸奶味，维C甜橙味）、旺旺集团logo 、YA-MIlogo&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑; line-height: 24px; color: rgb(255, 0, 0);&quot;&gt;*以上产品，均可前往天猫「旺旺食品旗舰店」，查询了解产品宝贝详情&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑; line-height: 24px; color: rgb(255, 0, 0);&quot;&gt;&lt;br/&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;white-space: normal; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑; font-size: 15px;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;box-sizing: border-box; display: inline-block; vertical-align: middle; color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;&quot;&gt;【创作主题四：旺旺酒冰】&lt;/span&gt;&lt;/h3&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png&quot; width=&quot;24&quot; alt=&quot;6371909404232503443025027.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;传播/营销目的：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 15px;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑; font-size: 15px;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;color: rgb(89, 89, 89);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;「旺旺酒冰」是旺旺集团冰品事业部全力打造的一种针对年轻群体的全新含酒“冰淇淋”。&amp;nbsp;产品共有2种口味：青梅味、金桔味。酒精度：3.0%vol。通过产品来提升消费族群的喜爱度，认知度建立消费族群的品牌形象&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;产品特色&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑, sans-serif; font-size: 16px;&quot;&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 15px; font-family: 微软雅黑, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑; font-size: 15px;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;独家自酿工艺酒基、严苛的原料选品、青梅萃取300天、微米级加工过滤工艺、添加100%果汁、高端灭菌罐装工艺&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;本次营销形式开放，可以充分发挥你的创造力！&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;比如：“微醺氛围感”、 让酒冰成为年轻人追捧的潮流单品&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;比如：“鸡尾酒DIY新武器”&amp;nbsp;（酒+冰+果汁 等等）&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;比如：“吃‘冰’也会醉“， 充分表达出一种新奇体验与感受&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;消费群体&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;18-30岁人群，氛围感，DIY、微醺，自拍，聚会，Z时代，新事物体验家&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;h3 class=&quot;title-uppercased mb10&quot; style=&quot;font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;&quot;&gt;&lt;img src=&quot;http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png&quot; width=&quot;24&quot; alt=&quot;6371909404234067936254272.png&quot; style=&quot;box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;&quot;/&gt;建议列入事项&lt;span style=&quot;font-family: arial, helvetica, sans-serif;&quot;&gt;：&lt;/span&gt;&lt;br/&gt;&lt;/h3&gt;&lt;blockquote class=&quot;blockquote&quot; style=&quot;font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;&quot;&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(89, 89, 89);&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;line-height: 24px; font-family: arial, helvetica, sans-serif; color: rgb(89, 89, 89);&quot;&gt;slogan： 吃“冰”也会醉；吃“冰”会脸红；吃“冰”也会嗨&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;p style=&quot;line-height: 1.75em;&quot;&gt;&lt;span style=&quot;font-family: 微软雅黑; color: rgb(255, 0, 0);&quot;&gt;*注：以上创作内容表现避免负面、政治、社会争议等敏感话题&lt;/span&gt;&lt;span style=&quot;font-family: 微软雅黑;&quot;&gt;&amp;nbsp;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br style=&quot;white-space: normal;&quot;/&gt;&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;","S004_TopicFile":"/upload/file/ee08df2f-1263-403d-8749-c1f6ac14a478.zip","S004_TopicFileType":"","S004_Remark":"","S004_IsCancel":false,"S004_SubjectGroupCode":null,"S004_SubjectCode":"58a1e317-a3ed-4b2d-9d6a-b7cfa11412c5","S004_BusinessDomainCode":"01","S004_Oper":"KL","S004_Optime":"2023-06-26T13:47:27.607","S004_PicComplex":"/upload/image/20f38cd0-6402-4601-b0fa-294fd0e70f0a.jpg","S004_IsShow":true,"S004_Order":4,"S004_EnglishVersion":false,"S004_IsMarketing":false,"S004_IsSeriescharge":false,"S004_IsPublicWelfare":false,"S004_ClickCount":90198,"S004_KeyWord":"","S004_OriginalFile":false,"S004_OriginalDesc":"","S004_IsWork":false,"S004_Slogan":false,"S004_SloganDesc":""}]