[{"RowNum":6,"TopicCode":"aa0993bc-58bb-4898-91c4-28654d2c223f","S004_TopicCode":"aa0993bc-58bb-4898-91c4-28654d2c223f","S004_TopicName":"保生大帝行销企划奖","S004_TopicNameComplex":"保生大帝行銷企劃獎","S004_TopicNameEN":"Baosheng Dadi: the Marketing Plan Award","S004_TopicClass":"0","S004_EnterpriseCode":"5986d1be-abcf-4285-92d3-0d522510fe41","S004_Pic":"/upload/image/8be9d6b7-7f42-4bae-aafd-e3bea4897a64.jpg","S004_VideoIntro":"","S004_WordIntro":"<p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; white-space: normal; background-color: rgb(255, 255, 255); font-family: &quot;Times New Roman&quot;, serif; line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 14px;">指定主题类</span><br/></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; font-family: arial, &quot;Microsoft yahei&quot;; white-space: normal; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="font-size: 14px; font-family: arial, helvetica, sans-serif;">命题单位:</span><span style="font-family: 微软雅黑, sans-serif; text-align: center; font-size: 14px;">台南学甲慈济宫、漳州白礁慈济祖宫</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; white-space: normal; background-color: rgb(255, 255, 255); font-family: &quot;Times New Roman&quot;, serif; line-height: 1.75em;"><span style="font-size: 14px; font-family: arial, helvetica, sans-serif;"><br/></span></p><h3 class="title-uppercased mb10" style="padding: 4px 15px; margin: 0px 0px 15px; font-size: 18px; font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://220.243.133.112:8084/ueditor/net/upload/image/6371850426651495989997838.png" width="24" style="vertical-align: middle; border: 0px; max-width: 100%; box-sizing: border-box; height: auto; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif; box-sizing: border-box; display: inline-block; vertical-align: middle;">主题:『保生大帝』宫庙行销案</span></h3><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; box-sizing: border-box; display: inline-block; vertical-align: middle;"><br/></span></p><h3 class="title-uppercased mb10" style="padding: 4px 15px; margin: 0px 0px 15px; font-size: 18px; font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://220.243.133.112:8084/ueditor/net/upload/image/6371850426651495989997838.png" width="24" style="vertical-align: middle; border: 0px; max-width: 100%; box-sizing: border-box; height: auto; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif; box-sizing: border-box; display: inline-block; vertical-align: middle;">行销目的:</span><span style="font-family: arial, helvetica, sans-serif; box-sizing: border-box; display: inline-block; vertical-align: middle;"><span style="font-size: medium;"></span></span></h3><blockquote class="blockquote" style="padding: 10px 20px; margin: 0px 0px 20px; font-family: arial, &quot;Microsoft yahei&quot;; font-size: initial; white-space: normal; background: rgb(255, 255, 255); box-sizing: border-box; border-left: 2px solid rgb(162, 122, 64);"><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif;"></span><span style="font-size: initial;">1、以【保生大帝】为宫庙行销之主题,运用创意行销方式,传播保生大帝医神慈济救民的精神,宣传保生文化。</span></p><p style="line-height: 1.75em;">2、通过宣传保生大帝慈济救民、医德高尚的形象和精神,扩大保生<span style="font-size: initial;">大帝的知名度和影响力。</span>\n &nbsp; &nbsp;</p></blockquote><h3 class="title-uppercased mb10" style="padding: 4px 15px; margin: 0px 0px 15px; font-size: 18px; font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://220.243.133.112:8084/ueditor/net/upload/image/6371850426651495989997838.png" width="24" style="vertical-align: middle; border: 0px; max-width: 100%; box-sizing: border-box; height: auto; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif; box-sizing: border-box; display: inline-block; vertical-align: middle;">传播对象:</span><span style="font-size: medium;"></span><span style="box-sizing: border-box; display: inline-block; vertical-align: middle; font-family: arial, helvetica, sans-serif;"></span></h3><blockquote class="blockquote" style="padding: 10px 20px; margin: 0px 0px 20px; font-family: arial, &quot;Microsoft yahei&quot;; font-size: initial; white-space: normal; background: rgb(255, 255, 255); box-sizing: border-box; border-left: 2px solid rgb(162, 122, 64);"><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif;"></span>&nbsp; &nbsp; &nbsp;<span style="font-size: initial;">海内外宗教信仰民众。</span><a href="http://www.zhangyue.com/" style="font-size: initial; color: rgb(51, 51, 51); text-decoration-line: none;"></a><span style="font-size: initial;">&nbsp; &nbsp; &nbsp;</span></p></blockquote><h3 class="title-uppercased mb10" style="padding: 4px 15px; margin: 0px 0px 15px; font-size: 18px; font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://220.243.133.112:8084/ueditor/net/upload/image/6371850426651495989997838.png" width="24" style="vertical-align: middle; border: 0px; max-width: 100%; box-sizing: border-box; height: auto; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif; box-sizing: border-box; display: inline-block; vertical-align: middle;">行销主题介绍:</span></h3><blockquote class="blockquote" style="padding: 10px 20px; margin: 0px 0px 20px; font-family: arial, &quot;Microsoft yahei&quot;; font-size: initial; white-space: normal; background: rgb(255, 255, 255); box-sizing: border-box; border-left: 2px solid rgb(162, 122, 64);"><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif;"></span><span style="font-size: initial;">保生大帝,原名吴夲,曾任宋御医,后悬壶济世,因其高超医术和高尚医德深受闽地人民敬仰和爱戴,逝后被朝廷追封为「大道真人」、「保生大帝」,逐渐成为闽南、潮汕、台湾地区及东南亚华侨华人共同信奉的道教神祗。</span></p><br/><p style="line-height: 1.75em;"><span style="font-size: initial;">祭典活动通常是信仰文化的重要活动内容,此将聚集所有信众共同祈福,行销企划内容需将此列入为策划内容之一,加入创意行销扩大对信众的吸引力。</span></p></blockquote><h3 class="title-uppercased mb10" style="padding: 4px 15px; margin: 0px 0px 15px; font-size: 18px; font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://220.243.133.112:8084/ueditor/net/upload/image/6371850426651495989997838.png" width="24" style="vertical-align: middle; border: 0px; max-width: 100%; box-sizing: border-box; height: auto; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif; box-sizing: border-box; display: inline-block; vertical-align: middle;">企划内容:</span></h3><blockquote class="blockquote" style="padding: 10px 20px; margin: 0px 0px 20px; font-family: arial, &quot;Microsoft yahei&quot;; font-size: initial; white-space: normal; background: rgb(255, 255, 255); box-sizing: border-box; border-left: 2px solid rgb(162, 122, 64);"><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif;"></span>1、总预算:NT$4,300,000(含税) / RMB$1,000,000(含税)&nbsp; &nbsp; &nbsp;</p><p style="line-height: 1.75em;">2、宣传媒体:不限(网络广告、app广告、微电影、动画影片皆可)\n &nbsp; &nbsp;</p><p style="line-height: 1.75em;">3、宣传期间:六个月\n &nbsp; &nbsp;</p><p style="line-height: 1.75em;">4、目标市场\n &nbsp; &nbsp;</p><p style="line-height: 1.75em;">5、目标对象\n &nbsp; &nbsp;</p><p style="line-height: 1.75em;">6、行销任务\n &nbsp; &nbsp;</p><p style="line-height: 1.75em;">7、主题策略\n &nbsp; &nbsp;</p><p style="line-height: 1.75em;">8、执行计划\n &nbsp; &nbsp;</p><p style="line-height: 1.75em;">9、效益评估\n &nbsp; &nbsp;</p><p style="line-height: 1.75em;">(企划项目可依发想内容做调整或增减)\n &nbsp; &nbsp;</p></blockquote><h3 class="title-uppercased mb10" style="padding: 4px 15px; margin: 0px 0px 15px; font-size: 18px; font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://220.243.133.112:8084/ueditor/net/upload/image/6371850426651495989997838.png" width="24" style="vertical-align: middle; border: 0px; max-width: 100%; box-sizing: border-box; height: auto; margin-right: 10px;"/>作品规格<span style="box-sizing: border-box; display: inline-block; vertical-align: middle; font-family: arial, helvetica, sans-serif;">:</span></h3><blockquote class="blockquote" style="padding: 10px 20px; margin: 0px 0px 20px; font-family: arial, &quot;Microsoft yahei&quot;; font-size: initial; white-space: normal; background: rgb(255, 255, 255); box-sizing: border-box; border-left: 2px solid rgb(162, 122, 64);"><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif;"></span><span style="font-size: initial;">1、由线上提交企划案需以电子 PDF 檔呈现,提交内容限20页</span><span style="font-size: initial;">(</span><span style="font-size: initial;">封面、封底不算页次)。 並提供10分钟以内MP4格式档案的</span><span style="font-size: initial;">简报视频,连同企划书电子档上传至报名系统。</span><span style="font-size: initial;">&nbsp; &nbsp; &nbsp;</span></p><p style="line-height: 1.75em;">2、作品内不得有参赛者相关资讯,如学校、姓名等。</p><p style="line-height: 1.75em;">3、初审方式以电子档评选,复审将通知入围者至主办单位现场简报或提供10分钟简报影片。</p></blockquote><h3 class="title-uppercased mb10" style="padding: 4px 15px; margin: 0px 0px 15px; font-size: 18px; font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://220.243.133.112:8084/ueditor/net/upload/image/6371850426651495989997838.png" width="24" style="vertical-align: middle; border: 0px; max-width: 100%; box-sizing: border-box; height: auto; margin-right: 10px;"/><span style="box-sizing: border-box; display: inline-block; vertical-align: middle; font-family: arial, helvetica, sans-serif;"></span>必要列入事项:<span style="box-sizing: border-box; display: inline-block; vertical-align: middle; font-family: arial, helvetica, sans-serif;"><span style="font-size: medium;"></span></span></h3><blockquote class="blockquote" style="padding: 10px 20px; margin: 0px 0px 20px; font-family: arial, &quot;Microsoft yahei&quot;; font-size: initial; white-space: normal; background: rgb(255, 255, 255); box-sizing: border-box; border-left: 2px solid rgb(162, 122, 64);"><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif;"></span>台南学甲慈济宫、漳州白礁慈济祖宫<span style="font-size: medium;"></span>\n &nbsp; &nbsp;</p></blockquote><h3 class="title-uppercased mb10" style="padding: 4px 15px; margin: 0px 0px 15px; font-size: 18px; font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://220.243.133.112:8084/ueditor/net/upload/image/6371850426651495989997838.png" width="24" style="vertical-align: middle; border: 0px; max-width: 100%; box-sizing: border-box; height: auto; margin-right: 10px;"/>建议<span style="box-sizing: border-box; display: inline-block; vertical-align: middle; font-family: arial, helvetica, sans-serif;">列入事项:</span></h3><blockquote class="blockquote" style="padding: 10px 20px; margin: 0px 0px 20px; font-family: arial, &quot;Microsoft yahei&quot;; font-size: initial; white-space: normal; background: rgb(255, 255, 255); box-sizing: border-box; border-left: 2px solid rgb(162, 122, 64);"><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif;"></span>客户 Logo</p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; padding: 4px 15px; margin: 0px 0px 15px; font-size: 18px; box-sizing: border-box; color: rgb(88, 88, 92); letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://220.243.133.112:8084/ueditor/net/upload/image/6371850426651495989997838.png" width="24" style="vertical-align: middle; border: 0px; max-width: 100%; box-sizing: border-box; height: auto; margin-right: 10px;"/>参考资料<span style="box-sizing: border-box; display: inline-block; vertical-align: middle; font-family: arial, helvetica, sans-serif;">:</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; padding: 10px 20px; margin: 0px 0px 20px; font-family: arial, &quot;Microsoft yahei&quot;; background: rgb(255, 255, 255); box-sizing: border-box; border-left: 2px solid rgb(162, 122, 64);"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif;"></span><span style="font-size: initial;">参考网址:<a href="http://www.baijiaocjg.cn/page140" _src="http://www.baijiaocjg.cn/page140">http://www.baijiaocjg.cn/page140</a>&nbsp; &nbsp; /&nbsp; &nbsp;</span><span style="font-size: initial;">https://www.facebook.com/ciji8888/</span></p><p style="line-height: 1.75em;">想要了解更多保生大帝的文化及故事,详见:</p><p style="line-height: 1.75em;"><a href="https://www.youtube.com/watch?v=T83vtiQL-uw" _src="https://www.youtube.com/watch?v=T83vtiQL-uw">https://www.youtube.com/watch?v=T83vtiQL-uw</a>\n &nbsp; &nbsp;</p><p style="line-height: 1.75em;"><img src="http://220.243.133.112:8084/ueditor/net/upload/image/6371885262206633231651401.jpg" title="保生二维码-01.jpg" alt="保生二维码-01.jpg"/>\n &nbsp; &nbsp;</p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; padding: 4px 15px; margin: 0px 0px 15px; font-size: 18px; box-sizing: border-box; color: rgb(88, 88, 92); letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://220.243.133.112:8084/ueditor/net/upload/image/6371850426651495989997838.png" width="24" style="vertical-align: middle; border: 0px; max-width: 100%; box-sizing: border-box; height: auto; margin-right: 10px;"/>【台湾-学甲慈济宫】简介</h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; padding: 10px 20px; margin: 0px 0px 20px; font-family: arial, &quot;Microsoft yahei&quot;; background: rgb(255, 255, 255); box-sizing: border-box; border-left: 2px solid rgb(162, 122, 64);"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif;"></span><span style="font-size: initial;">学甲慈济宫为台湾保生大帝开基祖庙,庙宇巍峨壮丽,主神保生大帝於公元1661年由郑王军民迎请来台,于1701年始建慈济宫有三百五十多年历史並列为三级古迹。</span></p><p style="line-height: 1.75em;"><span style="font-size: initial;">慈济宫分有前后两殿,前殿奉祀自宋朝雕刻八百余年历史之主神【开基保生二大帝】配祀谢府元帅、中坛元帅、黑虎将军,后殿供奉观音佛祖、韦驮护法、福德正神、注生娘娘、十八尊者。</span></p><p style="line-height: 1.75em;"><span style="font-size: initial;">宫殿雕梁画栋,石柱蟠龙,深具古色古香之闽南式宫庙建筑,完整保留【叶王交趾陶】作品两百多余件及【何金龙剪黏】、【潘丽水彩绘】、【李汉卿彩绘】、【苏水钦木雕】等艺术大师历代经典大作,精巧别致欢迎莅临品味观赏。</span></p><p style="line-height: 1.75em;"><span style="font-size: initial;">宫外尚有石狮、旗杆等各一对分别左右,另有宏巍牌楼,不但堂皇而且严肃,并设有叶王交趾陶文化馆供免费参观。</span></p><p style="line-height: 1.75em;"><span style="font-size: initial;">学甲慈济宫奉祀八百余年历史的神像开基保生二大帝,係来自福建泉郡白礁慈济宫,于康熙年间由李姓先祖自白礁迎来奉祀,以迄于今为全台湾大道公庙仅有者,为保生大帝台湾开基祖庙,因此终年香火鼎盛。</span></p><p style="line-height: 1.75em;">&nbsp;</p><p style="line-height: 1.75em;">重要祭典</p><p style="line-height: 1.75em;">每年农历三月十一日是本宫的主要祭典活动「上白礁谒祖绕境祭典」,长达三公里的祭典队伍由「蜈蚣阵」领头,蜿蜒前进,民众相信让蜈蚣阵从头上经过,可以消灾避邪。</p><p style="line-height: 1.75em;"><span style="font-size: initial;">整个活动表达先民对大陆福建白礁乡渡海来台,饮水思源追怀家乡的重大意义,因系隔海遥祭,故称「上白礁」。</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; padding: 4px 15px; margin: 0px 0px 15px; font-size: 18px; box-sizing: border-box; color: rgb(88, 88, 92); letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://220.243.133.112:8084/ueditor/net/upload/image/6371850426651495989997838.png" width="24" style="vertical-align: middle; border: 0px; max-width: 100%; box-sizing: border-box; height: auto; margin-right: 10px;"/>【世界祖庙-白礁慈济祖宫】简介</h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; padding: 10px 20px; margin: 0px 0px 20px; font-family: arial, &quot;Microsoft yahei&quot;; background: rgb(255, 255, 255); box-sizing: border-box; border-left: 2px solid rgb(162, 122, 64);"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif;"></span><span style="font-size: initial;">白礁慈济宫又称慈济祖宫、闽南故宫,位于福建省漳州台商投资区角美镇白礁村(历史上长期隶属泉州府同安县管辖),距福建自贸区厦门海沧片区800米,处于漳州台商投资区与厦门海沧台商投资区中心点,海沧大桥一路向西8公里,海陆空交通便捷,主奉中国最为著名的医神之一保生大帝,是全球保生大帝庙宇的祖宫。</span></p><p style="line-height: 1.75em;">&nbsp;</p><p style="line-height: 1.75em;">宋高宗皇帝为感吴夲恩德,颁诏动支国库,遣使监工,把龙湫庵改建为一座宫殿式的庙宇,明朝文皇后再赐送“国母狮”镇宫,故有“南方故宫”美称 ,为全国重点文物保护单位,全国首批涉台文物,全国创建和谐寺观教堂先进集体,是世界第一慈济祖宫,保生大帝最早祖殿。</p><p style="line-height: 1.75em;">&nbsp;</p><p style="line-height: 1.75em;">白礁慈济宫,年接待进香团香客30万人次,是世界保生大帝信众谒祖、朝拜、进香的第一圣地,常年香火鼎盛,周边有龙池岩寺(南北朝宋武帝永初年间420-422年)、白礁关帝庙 (唐代贞观二年公元628年)、闽南福德庙 (唐开元二十一年公元733年)、白礁王氏宗祠(国家重点涉台保护单位)等历史古建筑。</p></blockquote><p><br/></p>","S004_WordIntroComplex":"<p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; white-space: normal; background-color: rgb(255, 255, 255); font-family: &quot;Times New Roman&quot;, serif; line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; font-size: 14px;">指定主題類</span><br/></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; font-family: arial, &quot;Microsoft yahei&quot;; white-space: normal; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="font-size: 14px; font-family: arial, helvetica, sans-serif;">命題單位:</span><span style="font-family: 微软雅黑, sans-serif; text-align: center; font-size: 14px;">台南學甲慈濟宮、漳州白礁慈<span style="font-family: 微软雅黑, sans-serif; font-size: 14px; text-align: center; background-color: rgb(255, 255, 255);">慈濟宮</span></span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; white-space: normal; background-color: rgb(255, 255, 255); font-family: &quot;Times New Roman&quot;, serif; line-height: 1.75em;"><span style="font-size: 14px; font-family: arial, helvetica, sans-serif;"><br/></span></p><h3 class="title-uppercased mb10" style="padding: 4px 15px; margin: 0px 0px 15px; font-size: 18px; font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://220.243.133.112:8084/ueditor/net/upload/image/20200515/6372515014267757341446957.png" width="24" style="vertical-align: middle; border: 0px; max-width: 100%; box-sizing: border-box; height: auto; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif; box-sizing: border-box; display: inline-block; vertical-align: middle;">主題:『保生大帝』宮廟行銷案</span></h3><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif; box-sizing: border-box; display: inline-block; vertical-align: middle;"><br/></span></p><h3 class="title-uppercased mb10" style="padding: 4px 15px; margin: 0px 0px 15px; font-size: 18px; font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://220.243.133.112:8084/ueditor/net/upload/image/20200515/6372515014267757341446957.png" width="24" style="vertical-align: middle; border: 0px; max-width: 100%; box-sizing: border-box; height: auto; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif; box-sizing: border-box; display: inline-block; vertical-align: middle;">行銷目的:</span><span style="font-family: arial, helvetica, sans-serif; box-sizing: border-box; display: inline-block; vertical-align: middle;"><span style="font-size: medium;"></span></span></h3><blockquote class="blockquote" style="padding: 10px 20px; margin: 0px 0px 20px; font-family: arial, &quot;Microsoft yahei&quot;; font-size: initial; white-space: normal; background: rgb(255, 255, 255); box-sizing: border-box; border-left: 2px solid rgb(162, 122, 64);"><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif;"></span>&nbsp;<span style="font-size: 16px; font-family: 微軟正黑體, sans-serif;">1.<span style="font-stretch: normal;font-size: 9px;line-height: normal;font-family: &#39;Times New Roman&#39;">&nbsp;&nbsp;</span></span><span style="font-size: 16px; font-family: 微軟正黑體, sans-serif;">以</span><span style="font-size: 16px; font-family: 微軟正黑體, sans-serif;">【</span><span style="font-size: 16px; font-family: 微軟正黑體, sans-serif;">保生大帝</span><span style="font-size: 16px; font-family: 微軟正黑體, sans-serif;">】</span><span style="font-size: 16px; font-family: 微軟正黑體, sans-serif;">為宮廟行銷之主題</span><span style="font-size: 16px; font-family: 微軟正黑體, sans-serif;">,</span><span style="font-size: 16px; font-family: 微軟正黑體, sans-serif;">運用創意行銷方式</span><span style="font-size: 16px; font-family: 微軟正黑體, sans-serif;">,傳播保生大帝醫神慈濟救民的精神,</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 1.75em;"><span style="font-size: 16px; font-family: 微軟正黑體, sans-serif;">&nbsp; &nbsp; 宣傳保生文化。</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 1.75em;"><span style="font-size: 16px; font-family: 微軟正黑體, sans-serif;">&nbsp;2.<span style="font-stretch: normal;font-size: 9px;line-height: normal;font-family: &#39;Times New Roman&#39;">&nbsp;&nbsp;</span></span><span style="font-size: 16px; font-family: 微軟正黑體, sans-serif;">通過宣傳保生大帝慈濟救民、醫德高尚的形象和精神,擴大保生大帝的知名度和影響力。</span></p></blockquote><h3 class="title-uppercased mb10" style="padding: 4px 15px; margin: 0px 0px 15px; font-size: 18px; font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://220.243.133.112:8084/ueditor/net/upload/image/20200515/6372515014267757341446957.png" width="24" style="vertical-align: middle; border: 0px; max-width: 100%; box-sizing: border-box; height: auto; margin-right: 10px;"/>傳播對象<span style="font-family: arial, helvetica, sans-serif; box-sizing: border-box; display: inline-block; vertical-align: middle;">:</span></h3><blockquote class="blockquote" style="padding: 10px 20px; margin: 0px 0px 20px; font-family: arial, &quot;Microsoft yahei&quot;; font-size: initial; white-space: normal; background: rgb(255, 255, 255); box-sizing: border-box; border-left: 2px solid rgb(162, 122, 64);"><p style="line-height: 1.75em;">&nbsp;&nbsp;<span style="font-size: 16px;font-family: 微軟正黑體, sans-serif;color: rgb(51, 51, 51)">海內</span><span style="font-size: 16px;font-family: 微軟正黑體, sans-serif;color: rgb(51, 51, 51)">外宗教信</span><span style="font-size: 16px;font-family: 微軟正黑體, sans-serif;color: rgb(51, 51, 51)">仰</span><span style="font-size: 16px;font-family: 微軟正黑體, sans-serif;color: rgb(51, 51, 51)">民眾</span><span style="font-size: 16px;font-family: 微軟正黑體, sans-serif;color: rgb(51, 51, 51)">。</span></p></blockquote><h3 class="title-uppercased mb10" style="padding: 4px 15px; margin: 0px 0px 15px; font-size: 18px; font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://220.243.133.112:8084/ueditor/net/upload/image/20200515/6372515014267757341446957.png" width="24" style="vertical-align: middle; border: 0px; max-width: 100%; box-sizing: border-box; height: auto; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif; box-sizing: border-box; display: inline-block; vertical-align: middle;">行銷主題介绍:</span></h3><blockquote class="blockquote" style="padding: 10px 20px; margin: 0px 0px 20px; font-family: arial, &quot;Microsoft yahei&quot;; font-size: initial; white-space: normal; background: rgb(255, 255, 255); box-sizing: border-box; border-left: 2px solid rgb(162, 122, 64);"><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif;"></span><span style="text-indent: 19px; font-size: 16px; font-family: 微軟正黑體, sans-serif;">保生大帝,原名吳夲,曾任宋御醫,後懸壺濟世,因其高超醫術和高尚醫德深受閩地人民敬仰和愛戴,逝後被朝廷追封為「大道真人」、「保生大帝」,逐漸成為閩南、潮汕</span><span style="text-indent: 19px; font-size: 16px; font-family: 微軟正黑體, sans-serif;">、臺灣地區及東南亞華僑華人共同信奉的道教神祗。</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 1.75em;"><span style="text-indent: 19px; font-size: 16px; font-family: 微軟正黑體, sans-serif;"><br/></span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 1.75em;"><span style="text-indent: 19px; font-size: 16px; font-family: 微軟正黑體, sans-serif;">祭典活動通常是信仰文化的重要活動內容</span><span style="text-indent: 19px; font-size: 16px; font-family: 微軟正黑體, sans-serif;">,</span><span style="text-indent: 19px; font-size: 16px; font-family: 微軟正黑體, sans-serif;">此將聚集所有信眾共同祈福</span><span style="text-indent: 19px; font-size: 16px; font-family: 微軟正黑體, sans-serif;">,</span><span style="text-indent: 19px; font-size: 16px; font-family: 微軟正黑體, sans-serif;">行銷企劃內容需將此列入為策劃內容之一</span><span style="text-indent: 19px; font-size: 16px; font-family: 微軟正黑體, sans-serif;">,</span><span style="text-indent: 19px; font-size: 16px; font-family: 微軟正黑體, sans-serif;">加入創意行銷擴大對信眾的吸引力</span><span style="text-indent: 19px; font-size: 16px; font-family: 微軟正黑體, sans-serif;">。</span></p></blockquote><h3 class="title-uppercased mb10" style="padding: 4px 15px; margin: 0px 0px 15px; font-size: 18px; font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://220.243.133.112:8084/ueditor/net/upload/image/20200515/6372515014267757341446957.png" width="24" style="vertical-align: middle; border: 0px; max-width: 100%; box-sizing: border-box; height: auto; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif; box-sizing: border-box; display: inline-block; vertical-align: middle;">企劃内容:</span></h3><blockquote class="blockquote" style="padding: 10px 20px; margin: 0px 0px 20px; font-family: arial, &quot;Microsoft yahei&quot;; font-size: initial; white-space: normal; background: rgb(255, 255, 255); box-sizing: border-box; border-left: 2px solid rgb(162, 122, 64);"><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif;"></span><span style="text-indent: 32px; font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">1.</span><span style="text-indent: 32px; font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">總預算:NT$4,300,000(含稅) / RMB$1,000,000(含稅)。</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 1.75em;"><span style="text-indent: 32px; font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">2.</span><span style="text-indent: 32px; font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">宣傳媒體:不限(網路廣告、app&nbsp;廣告、微電影、動畫影片皆可)。 &nbsp;</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 1.75em;"><span style="text-indent: 32px; font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">3.</span><span style="text-indent: 32px; font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">宣傳期間:六個月</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 1.75em;"><span style="text-indent: 32px; font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">4.</span><span style="text-indent: 32px; font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">目標市場(Inc.市場定位與說明) &nbsp;</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 1.75em;"><span style="text-indent: 32px; font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">5.</span><span style="text-indent: 32px; font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">目標對象(Inc. Target Insight) &nbsp;&nbsp;</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 1.75em;"><span style="text-indent: 32px; font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">6.</span><span style="text-indent: 32px; font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">行銷任務 &nbsp;</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 1.75em;"><span style="text-indent: 32px; font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">7.</span><span style="text-indent: 32px; font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">主題策略 &nbsp;</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 1.75em;"><span style="text-indent: 32px; font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">8.</span><span style="text-indent: 32px; font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">執行計畫 &nbsp;</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 1.75em;"><span style="text-indent: 28px; font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">9.</span><span style="text-indent: 28px; font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">效益評估 &nbsp;&nbsp;</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 1.75em;"><span style="text-indent: 28px; font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">(</span><span style="text-indent: 28px; font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">企劃項目可依發想內容做調整或增減</span><span style="text-indent: 28px; font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">)</span></p></blockquote><h3 class="title-uppercased mb10" style="padding: 4px 15px; margin: 0px 0px 15px; font-size: 18px; font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://220.243.133.112:8084/ueditor/net/upload/image/20200515/6372515014267757341446957.png" width="24" style="vertical-align: middle; border: 0px; max-width: 100%; box-sizing: border-box; height: auto; margin-right: 10px;"/>作品規格<span style="box-sizing: border-box; display: inline-block; vertical-align: middle; font-family: arial, helvetica, sans-serif;">:</span></h3><blockquote class="blockquote" style="padding: 10px 20px; margin: 0px 0px 20px; font-family: arial, &quot;Microsoft yahei&quot;; font-size: initial; white-space: normal; background: rgb(255, 255, 255); box-sizing: border-box; border-left: 2px solid rgb(162, 122, 64);"><p style="line-height: 1.75em;"><span style="font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">1.&nbsp;</span><span style="font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">由線上提交企劃案需以電子&nbsp;PDF&nbsp;檔呈現,提交內容</span><span style="font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">限</span><span style="font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">20&nbsp;</span><span style="font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">頁(</span><span style="font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">封面</span><span style="font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">、</span><span style="font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">封底不算頁次</span><span style="font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">)</span><span style="font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">。&nbsp;</span></p><p style="line-height: 1.75em;"><span style="font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">&nbsp; &nbsp;並提供</span><span style="font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">10</span><span style="font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">分鐘以內MP4</span><span style="font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">格式檔案的</span><span style="font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">簡報影片</span><span style="font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">,連同企劃書電子檔上傳至報名系統</span><span style="color: rgb(51, 51, 51); font-family: 微軟正黑體, sans-serif; font-size: 16px;">。</span></p><p style="line-height: 1.75em;"><span style="text-indent: 38px; font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">2.&nbsp;</span><span style="text-indent: 38px; font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">作品內不得有參賽者相關資訊</span><span style="text-indent: 38px; font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">,</span><span style="text-indent: 38px; font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">如學校</span><span style="text-indent: 38px; font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">、</span><span style="text-indent: 38px; font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">姓名等</span><span style="text-indent: 38px; font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">。</span></p><p style="line-height: 1.75em;"><span style="font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">3.&nbsp;</span><span style="font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">初審方式以</span><span style="font-size: 16px; font-family: 微軟正黑體, sans-serif; color: rgb(51, 51, 51);">電子檔評選,</span><span style="font-size: 16px; font-family: 微軟正黑體, sans-serif;">複審將通知入圍者至主辦單位現場簡報或提供</span><span style="font-size: 16px; font-family: 微軟正黑體, sans-serif;">10</span><span style="font-size: 16px; font-family: 微軟正黑體, sans-serif;">分鐘簡報影片</span><span style="font-size: 16px; font-family: 微軟正黑體, sans-serif;">。</span></p></blockquote><h3 class="title-uppercased mb10" style="padding: 4px 15px; margin: 0px 0px 15px; font-size: 18px; font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://220.243.133.112:8084/ueditor/net/upload/image/20200515/6372515014267757341446957.png" width="24" style="vertical-align: middle; border: 0px; max-width: 100%; box-sizing: border-box; height: auto; margin-right: 10px;"/><span style="box-sizing: border-box; display: inline-block; vertical-align: middle; font-family: arial, helvetica, sans-serif;"></span>必要列入事项:<span style="box-sizing: border-box; display: inline-block; vertical-align: middle; font-family: arial, helvetica, sans-serif;"><span style="font-size: medium;"></span></span></h3><blockquote class="blockquote" style="padding: 10px 20px; margin: 0px 0px 20px; font-family: arial, &quot;Microsoft yahei&quot;; font-size: initial; white-space: normal; background: rgb(255, 255, 255); box-sizing: border-box; border-left: 2px solid rgb(162, 122, 64);"><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif;"></span><span style="text-indent: 38px; font-size: 16px; font-family: 微軟正黑體, sans-serif;">基本</span><span style="text-indent: 38px; font-size: 16px; font-family: 微軟正黑體, sans-serif;">內容</span><span style="text-indent: 38px; font-size: 16px; font-family: 微軟正黑體, sans-serif;">:台南學甲慈濟宮、漳州白礁慈濟祖廟</span></p></blockquote><h3 class="title-uppercased mb10" style="padding: 4px 15px; margin: 0px 0px 15px; font-size: 18px; font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://220.243.133.112:8084/ueditor/net/upload/image/20200515/6372515014267757341446957.png" width="24" style="vertical-align: middle; border: 0px; max-width: 100%; box-sizing: border-box; height: auto; margin-right: 10px;"/>建議<span style="box-sizing: border-box; display: inline-block; vertical-align: middle; font-family: arial, helvetica, sans-serif;">列入事项:</span></h3><blockquote class="blockquote" style="padding: 10px 20px; margin: 0px 0px 20px; font-family: arial, &quot;Microsoft yahei&quot;; font-size: initial; white-space: normal; background: rgb(255, 255, 255); box-sizing: border-box; border-left: 2px solid rgb(162, 122, 64);"><p style="line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif;"></span><span style="font-size: 16px;font-family: 微軟正黑體, sans-serif;background-color: white">客戶</span><span style="font-size: 16px;font-family: 微軟正黑體, sans-serif;background-color: white">&nbsp;Logo</span></p><p style="line-height: 1.75em;"><span style="font-size: 16px;font-family: 微軟正黑體, sans-serif;background-color: white"><span style="text-align: justify; background-color: rgb(255, 255, 255); color: rgb(34, 34, 34); font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;"><span style="white-space: pre-wrap; caret-color: rgb(34, 34, 34);">策略單素材下載:<a href="https://reurl.cc/j7rvxm" target="_self">https://reurl.cc/j7rvxm</a></span></span><span style="text-align: justify; background-color: rgb(255, 255, 255);"></span></span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; padding: 4px 15px; margin: 0px 0px 15px; font-size: 18px; box-sizing: border-box; color: rgb(88, 88, 92); letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://220.243.133.112:8084/ueditor/net/upload/image/20200515/6372515014267757341446957.png" width="24" style="vertical-align: middle; border: 0px; max-width: 100%; box-sizing: border-box; height: auto; margin-right: 10px;"/>參考資料<span style="box-sizing: border-box; display: inline-block; vertical-align: middle; font-family: arial, helvetica, sans-serif;">:</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; padding: 10px 20px; margin: 0px 0px 20px; font-family: arial, &quot;Microsoft yahei&quot;; background: rgb(255, 255, 255); box-sizing: border-box; border-left: 2px solid rgb(162, 122, 64);"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif;"></span><span style="font-size: 16px; text-indent: 38px; font-family: 微軟正黑體, sans-serif;">網址:&nbsp;</span><span style="font-size: 16px; font-family: 微軟正黑體, sans-serif; text-indent: 38px; color: rgb(149, 79, 114);"><a href="https://www.facebook.com/ciji8888/" style="font-family: Calibri, sans-serif; font-size: 14px; color: rgb(149, 79, 114);">https://www.facebook.com/ciji8888/</a>&nbsp; &nbsp; <span style="font-size: 16px; text-indent: 38px; color: rgb(149, 79, 114); font-family: &quot;andale mono&quot;;">http://www.baijiaocjg.cn/page140</span></span></p><p style="line-height: 1.75em;"><span style="text-indent: 38px; font-size: 16px; font-family: 微軟正黑體, sans-serif;">想要了解更多保生大帝的文化及故事</span><span style="text-indent: 38px; font-size: 16px; font-family: 微軟正黑體, sans-serif;">,</span><span style="text-indent: 38px; font-size: 16px; font-family: 微軟正黑體, sans-serif;">&nbsp;</span><span style="text-indent: 38px; font-size: 16px; font-family: 微軟正黑體, sans-serif;">詳見</span><span style="text-indent: 38px; font-size: 16px; font-family: 微軟正黑體, sans-serif;">:</span><a href="https://www.youtube.com/watch?v=T83vtiQL-uw" style="text-indent: 25px; font-family: Calibri, sans-serif; font-size: 14px; color: rgb(149, 79, 114);">https://www.youtube.com/watch?v=T83vtiQL-uw</a></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; padding: 4px 15px; margin: 0px 0px 15px; font-size: 18px; box-sizing: border-box; color: rgb(88, 88, 92); letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://220.243.133.112:8084/ueditor/net/upload/image/20200515/6372515014267757341446957.png" width="24" style="vertical-align: middle; border: 0px; max-width: 100%; box-sizing: border-box; height: auto; margin-right: 10px;"/>【台灣-學甲慈濟宫】簡介</h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; padding: 10px 20px; margin: 0px 0px 20px; font-family: arial, &quot;Microsoft yahei&quot;; background: rgb(255, 255, 255); box-sizing: border-box; border-left: 2px solid rgb(162, 122, 64);"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif;"></span>&nbsp;<span style="color: rgb(29, 33, 41); font-family: 微軟正黑體, sans-serif; font-size: 16px; text-indent: 28px;">學甲慈濟宮為臺灣保生大帝開基祖廟,廟宇巍峨壯麗,主神保生大帝於公元1661年由鄭王軍民迎請來台,於1701年始建慈濟宮有三百五十多年歷史並列為三級古蹟。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; line-height: 1.75em;"><span style="color: rgb(29, 33, 41); font-family: 微軟正黑體, sans-serif; font-size: 16px; text-indent: 28px;">慈濟宮分有前後兩殿,前殿奉祀自宋朝雕刻八百餘年歷史之主神【開基保生二大帝】配祀謝府元帥、中壇元帥、黑虎將軍,後殿供奉觀音佛祖、韋馱護法、福德正神、註生娘娘、十八尊者。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; line-height: 1.75em;"><span style="color: rgb(29, 33, 41); font-family: 微軟正黑體, sans-serif; font-size: 16px; text-indent: 28px;">宮殿雕樑畫棟,石柱蟠龍,深具古色古香之閩南式宮廟建築,保留有完整保留【-葉王交趾陶】作品兩百多餘件及【何金龍剪黏】、【潘麗水彩繪】、【李漢卿彩繪】、【蘇水欽木雕】等藝術大師歷代經典大作,精巧別緻歡迎蒞臨品味觀賞。宮外尚有石獅、旗桿等各一對分別左右,另有宏巍牌樓,不但堂皇而且嚴肅,並設有葉王交趾陶文化館提供免費參觀。 學甲慈濟宮奉祀八百餘年歷史的神像開基保生二大帝,係來自福建泉郡白礁慈濟宮,於康熙年間由李姓先祖自白礁迎來奉祀,以迄於今為全台灣大道公廟僅有者,為保生大帝台灣開基祖廟,因此終年香火鼎盛。</span></p><p style=";font-size: 14px;font-family: Calibri, sans-serif;white-space: normal;line-height: 29px"><strong><span style="font-size: 16px;font-family: 微軟正黑體, sans-serif;color: rgb(29, 33, 41);background-color: white">重要祭典</span></strong><strong><span style="font-size: 16px;font-family: 微軟正黑體, sans-serif;color: rgb(29, 33, 41);background-color: white">:</span></strong><span style="font-size: 16px;font-family: 微軟正黑體, sans-serif;color: rgb(29, 33, 41);background-color: white">每年農曆三月十一日是本宮的主要祭典活動「上白礁謁祖繞境祭典」,長達三公里的祭典隊伍由「蜈蚣陣」領頭,蜿蜒前進,民眾相信讓蜈蚣陣從頭上經過,可以消災避邪。整個活動表達先民對大陸<span style="text-decoration:underline;">福建白礁鄉</span>渡海來台,飲水思源追懷家鄉的重大意義,因係隔海遙祭,故稱「上白礁」。</span></p><p style=";font-size: 14px;font-family: Calibri, sans-serif;white-space: normal;line-height: 29px"><br/></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; padding: 4px 15px; margin: 0px 0px 15px; font-size: 18px; box-sizing: border-box; color: rgb(88, 88, 92); letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://220.243.133.112:8084/ueditor/net/upload/image/20200515/6372515014267757341446957.png" width="24" style="vertical-align: middle; border: 0px; max-width: 100%; box-sizing: border-box; height: auto; margin-right: 10px;"/>【世界祖廟-白礁慈濟祖宫】簡介</h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; padding: 10px 20px; margin: 0px 0px 20px; font-family: arial, &quot;Microsoft yahei&quot;; background: rgb(255, 255, 255); box-sizing: border-box; border-left: 2px solid rgb(162, 122, 64);"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; line-height: 1.75em;"><span style="font-family: arial, helvetica, sans-serif;"></span></p><p style="font-size: 14px; font-family: Calibri, sans-serif; white-space: normal; line-height: 29px; text-indent: 0em;"><span style="color: rgb(29, 33, 41); font-family: 微軟正黑體, sans-serif; font-size: 16px;">白礁慈濟宮又稱慈濟祖宮、閩南故宮,位於福建省漳州台商投資區角美鎮白礁村(歷史上長期隸屬泉州府同安縣管轄),距福建自貿區廈門海滄片區800米,處於漳州台商投資區與廈門海滄台商投資區中心點,海滄大橋一路向西8公里,海陸空交通便捷,主奉中國最為著名的醫神之一保生大帝,是全球保生大帝廟宇的祖宮。</span><br/></p><p style="font-size: 14px; font-family: Calibri, sans-serif; white-space: normal; line-height: 29px; text-indent: 0em;"><span style="color: rgb(29, 33, 41); font-family: 微軟正黑體, sans-serif; font-size: 16px;"><br/></span></p><p style="font-size: 14px; font-family: Calibri, sans-serif; white-space: normal; line-height: 29px; text-indent: 0em;"><span style="font-size: 16px;font-family: 微軟正黑體, sans-serif;color: rgb(29, 33, 41);background-color: white">宋高宗皇帝為感吳夲恩德,頒詔動支國庫,遣使監工,把龍湫庵改建為一座宮殿式的廟宇,明朝文皇后再賜送“國母獅”鎮宮,故有“南方故宮”美稱 ,為全國重點文物保護單位,全國首批涉台文物,全國創建和諧寺觀教堂先進集體,是世界第一慈濟祖宮,保生大帝最早祖殿。</span></p><p style="font-size: 14px; font-family: Calibri, sans-serif; white-space: normal; line-height: 29px; text-indent: 0em;"><span style="font-size: 16px;font-family: 微軟正黑體, sans-serif;color: rgb(29, 33, 41);background-color: white"><br/></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; line-height: 1.75em;"><span style="color: rgb(29, 33, 41); font-family: 微軟正黑體, sans-serif; font-size: 16px; text-indent: 38px;">白礁慈濟宮,年接待進香團香客30萬人次,是世界保生大帝信眾謁祖、朝拜、進香的第一聖地,常年香火鼎盛,周邊有龍池岩寺(南北朝宋武帝永初年間420-422年)、白礁關帝廟 (唐代貞觀二年西元628年)、閩南福德廟 (唐開元二十一年西元733年)、白礁王氏宗祠(國家重點涉台保護單位)等歷史古建築。</span></p><p style="line-height: 1.75em;"><br/></p></blockquote><p><br/></p>","S004_TopicFile":"/upload/file/5fd065a2-b1b0-4721-bdb0-b9601e08463c.zip","S004_TopicFileType":"","S004_Remark":"123","S004_IsCancel":false,"S004_SubjectGroupCode":"2a934e3b-64bb-46a1-8dc6-2942143fbaed","S004_SubjectCode":"17cd4c3d-6dad-44fd-800d-8af8fe9d532e","S004_BusinessDomainCode":"01","S004_Oper":"qifeng","S004_Optime":"2020-09-30T21:51:20.627","S004_PicComplex":"/upload/image/179cb6e2-7d31-4efd-b849-4437172a1dc1.jpg","S004_IsShow":false,"S004_Order":40,"S004_EnglishVersion":false,"S004_IsMarketing":false,"S004_IsSeriescharge":true,"S004_IsPublicWelfare":false,"S004_ClickCount":648,"S004_KeyWord":null,"S004_OriginalFile":null,"S004_OriginalDesc":null,"S004_IsWork":null,"S004_Slogan":null,"S004_SloganDesc":null}]