[{"RowNum":10,"TopicCode":"75f55991-01bd-4d27-b2b1-108ab477bde0","S004_TopicCode":"75f55991-01bd-4d27-b2b1-108ab477bde0","S004_TopicName":"旺旺周边商品设计奖","S004_TopicNameComplex":"旺旺周邊商品設計奖","S004_TopicNameEN":"Designated brand - Design of Wangwang peripheral c","S004_TopicClass":"0","S004_EnterpriseCode":"10ce8ce5-6ab9-44fc-aa34-0b72c62ddd4c","S004_Pic":"/upload/image/baaf7dce-09b3-4069-b6f2-d254cdb8cf2f.jpeg","S004_VideoIntro":"","S004_WordIntro":"<p style="font-size: 14px; font-family: Calibri, sans-serif; white-space: normal; line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif;">指定品牌类</span></p><p style="font-size: 14px; font-family: Calibri, sans-serif; white-space: normal; line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif;">命题单位：旺旺集团</span></p><p style="font-size: 14px; font-family: Calibri, sans-serif; white-space: normal; line-height: 1.75em;"><video class="edui-upload-video vjs-default-skin  video-js" controls="" preload="none" width="420" height="280" src="http://sys.timesawards.com/ueditor/net/upload/video/6375697978194991872662875.mp4" data-setup="{}"><source src="http://sys.timesawards.com/ueditor/net/upload/video/6375697978194991872662875.mp4" type="video/mp4"/></video></p><p style="font-size: 14px; font-family: Calibri, sans-serif; white-space: normal; line-height: 1.75em;"><br/></p><h3 class="title-uppercased mb10" style="box-sizing: border-box; font-family: inherit; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="box-sizing: border-box; display: inline-block; vertical-align: middle; color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;">【创作主题一：</span><span style="box-sizing: border-box; display: inline-block; vertical-align: middle; color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;">“Mr.Bond”邦德先生周边商品设计</span><span style="box-sizing: border-box; display: inline-block; vertical-align: middle; color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;">】</span></h3><p><br/></p><h3 class="title-uppercased mb10" style="box-sizing: border-box; font-family: inherit; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">传播/营销目的：</span></h3><blockquote class="blockquote" style="box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; font-size: initial; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="line-height: 1.75em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">1、</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">「邦德先生」是旺旺集团全力打造的一个新的品牌IP，</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">是国内率先进军咖啡市场的品牌之一，</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">源自</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">1998</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">年</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">迄今已有23年的历史。</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">目前已推出产品邦德咖啡、邦德奶昔、邦德茶奶，主打年轻消费群体</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">。</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">通过创意内容，建立邦德先生在消费者心目中的形象，让消费者记住品牌、认可产品。</span></p><p style="line-height: 1.75em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">2、</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">「邦德先生」形象是旺旺IP家族的成员之一，英伦绅士</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">的外表下是一颗闷骚的内心。性格</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">风趣</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">幽默</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">，</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">想象力丰富，喜欢给周围的人带来快乐。痴迷于研究咖啡，对咖啡秉持着一丝不苟的专业态度，是一位认真严谨的咖啡大师。</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">通过创意设计，树立邦德先生的诙谐、积极的人物个性</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">和对咖啡的严谨态度</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">。</span></p><p style="line-height: 1.75em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">3、</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">提高「邦德先生」品牌在年轻消费群体中的知名度。</span></p></blockquote><h3 class="title-uppercased mb10" style="box-sizing: border-box; font-family: inherit; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">传播对象：</span></h3><blockquote class="blockquote" style="box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; font-size: initial; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; white-space: normal; line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 16px;"></span><span style="font-size: 15px;font-family: 微软雅黑, sans-serif">16 - 35岁人群，学生党、年轻上班</span><span style="font-size: 15px;font-family: 微软雅黑, sans-serif">族</span><span style="font-family: 微软雅黑, sans-serif; font-size: 15px;"></span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">设计范围：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 16px;"></span><span style="font-family: 微软雅黑, sans-serif; font-size: 15px;">运用邦德品牌相关元素（包括但不限于“邦德”“Mr.Bond”文字、邦德先生</span><span style="font-family: 微软雅黑, sans-serif; font-size: 15px;">ip</span><span style="font-family: 微软雅黑, sans-serif; font-size: 15px;">、邦德各产品图案）创作出可以表现邦德先生品牌IP的周边商品，成品可用作线上传播素材，也可用作印刷周边商品。参赛者可自由发挥其想象力。</span></p></blockquote><h3 class="title-uppercased mb10" style="box-sizing: border-box; font-family: inherit; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509995210503397220.png" width="24" alt="6371909509995210503397220.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">设计内容要点：</span></h3><blockquote class="blockquote" style="box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; font-size: initial; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; white-space: normal; line-height: 1.75em;"><span style="font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;"></span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">1、</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">请使用“邦德”“Mr.Bond”文字、邦德先生</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">ip</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">、邦德各产品图案进行延伸设计，具有品牌识别度</span></p><p style="font-size: 14px; font-family: Calibri, sans-serif; white-space: normal; line-height: 1.75em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">2、</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">设计的作品具有故事性和趣味性，吸引年轻消费群体</span></p><p style="font-size: 14px; font-family: Calibri, sans-serif; white-space: normal; line-height: 1.75em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">3、</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">作品展示请提供作品名称，策划思路，细节说明等</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509995210503397220.png" width="24" alt="6371909509995210503397220.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>创作要求<span style="font-family: arial, helvetica, sans-serif;">：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;"></span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">1、<span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 9px; line-height: normal; font-family: "Times New Roman";"> </span></span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">如制作实物作品，</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">请</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">参赛者需要保留完好实物，旺旺集团会与获奖者联系，进行交接。</span></p><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">2、<span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 9px; line-height: normal; font-family: "Times New Roman";"> </span></span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">作品需保证完整性且符合国家相关法律法规，要求原创，无剽窃行为，无在先使用行为（若使用非原创素材，作者须对其素材拥有版权使用许可）。</span></p><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">3、</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">提交包含内容：图片jpg或视频</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">MP4</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">格式均可，设计方案平面图或效果图呈现，以充分表达创作方案构想为原则，并附创作主题构想及理念文字阐述。格式jpg参赛，以A3（420X297mm）尺寸，分辨率300dpi。系列作品限三张，请将设计图稿列于其中。</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png" width="24" alt="6371909509996773651924637.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;"><span style="color: rgb(255, 0, 0);">【创作主题二：</span></span><span style="font-family: arial, helvetica, sans-serif; color: rgb(255, 0, 0);">“潮旺出击，玩所未玩”旺旺IP周边商品设计</span><span style="font-family: arial, helvetica, sans-serif;"><span style="color: rgb(255, 0, 0);">】</span><strong style="font-family: Calibri, sans-serif; font-size: 14px;"><span style="line-height: 24px; font-family: 微软雅黑, sans-serif; color: red;"></span></strong></span><br/></h3><p style="white-space: normal;"><br/></p><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png" width="24" alt="6371909509996773651924637.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">传播/营销目的：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 23px;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">1、</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">通过开放、大胆的创意表现形式，向受众诠释出旺仔俱乐部的品牌内涵，以设计驱动产业升级，挖掘大赛商业价值，提高旺仔俱乐部</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">IP</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">影响力，增加</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">旺旺周边商品</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">喜好度。</span></p><p style="line-height: 23px;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">2、</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">以孵化作品市场潜力为理念，聚焦参赛作品与市场需求的契合，搭建优秀设计平台的同时，提升自身品牌好感度，吸引消费者购买。</span></p><p style="line-height: 23px;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">3、</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">后续可作为主题展，渠道宣传，平台推广等方面使用，打破消费者对旺旺产品的固有印象</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">。</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>传播对象<span style="font-family: arial, helvetica, sans-serif;">：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p><p style="font-size: 16px; font-family: 宋体; line-height: 28px;"><span style="font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height:23px"><span style="font-size:15px;font-family:'微软雅黑',sans-serif">15-30</span><span style="font-size: 15px;font-family:'微软雅黑',sans-serif">岁，其中以高校学生、年轻上班族 年轻消费者为主要代表。</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">设计要求：</span></h3><p style="margin-top: 0px; margin-bottom: 20px; font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.75em;"><span style="font-size: 16px; font-family: 微软雅黑, sans-serif;"><span style="font-size: 15px;font-family: 微软雅黑, sans-serif">以旺旺</span><span style="font-size: 15px;font-family: 微软雅黑, sans-serif">logo</span><span style="font-size: 15px;font-family: 微软雅黑, sans-serif">，旺仔</span><span style="font-size: 15px;font-family: 微软雅黑, sans-serif">俱乐部</span><span style="font-size: 15px;font-family: 微软雅黑, sans-serif">或旺旺零食等相关元素，创意不设限，依附主题进行</span><span style="font-size: 15px;font-family: 微软雅黑, sans-serif">旺旺IP周边商品设计。</span><span style="font-size: 15px;"></span></span></p><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>参赛作品主题<span style="font-family: arial, helvetica, sans-serif;">：</span></h3><p style="margin-top: 0px; margin-bottom: 20px; font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.75em;"><span style="font-size: 16px; font-family: 微软雅黑, sans-serif;"><span style="font-size: 15px;">“潮旺出击，玩所未玩”旺旺IP周边商品设计</span></span></p><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">表现形式：</span></h3><p style="margin-top: 0px; margin-bottom: 20px; font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.75em;"><span style="font-size: 16px; font-family: 微软雅黑, sans-serif;"><span style="font-size: 15px;">参赛作品<span style="font-size: 15px;font-family: 微软雅黑, sans-serif">形式不限，平面、三维、手绘、建模等均可</span></span><span style="font-size: 15px;">。</span></span></p><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png" width="24" alt="6371909509996773651924637.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">沟通调性：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 23px;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="font-size: medium; white-space: normal; line-height: 23px;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">1、</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">契合主题</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">，</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">突出产品定位，结合旺仔或旺旺零食元素</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">做周边商品延伸设计</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">，相比市场同类产品在造型设计上创新，具有一定的市场价值。</span></p><p style="font-size: medium; white-space: normal; line-height: 23px;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">2、</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">便利舒适，有趣好玩，增加产品的年轻感、时尚感，融入年轻族群。</span></p><p style="font-size: medium; white-space: normal; line-height: 23px;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">3、</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">在现代制造技术方面，具有批量生产的可行性。</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png" width="24" alt="6371909509996773651924637.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>创作要求<span style="font-family: arial, helvetica, sans-serif;">：</span><br/></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 23px;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">1、</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">参赛需提交：设计作品基本视图（包括主要尺寸标注）、彩色效果图（包括整体效果、细节展示等）、结构图、200字以内设计说明（设计理念、功能、材质及制造工艺等方面的说明），文件格式为*.JPG，分辨率为300dpi</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">以上。</span></p><p style="line-height: 23px;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">2、</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">上述内容建议于</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">3</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">张以内的</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">A3海报展现中</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">（文件格式为*.JPG，分辨率为300dpi</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">以上）。</span></p><p style="line-height: 23px;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">3、<span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 9px; line-height: normal; font-family: "Times New Roman";"> </span></span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">作品需保证完整性且符合国家相关法律法规，要求原创，无剽窃行为，无在先使用行为（若使用非原创素材，作者须对其素材拥有版权使用许可）。</span></p></blockquote>","S004_WordIntroComplex":"<p style="white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif;">指定品牌类</span></p><p style="white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif;">命题单位：旺旺集团</span></p><p style="white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;"><br/></span></p><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="box-sizing: border-box; display: inline-block; vertical-align: middle; color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;">【创作主题一：</span><span style="box-sizing: border-box; display: inline-block; vertical-align: middle; color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;">“MR.BOND”邦德先生周边商品设计</span><span style="box-sizing: border-box; display: inline-block; vertical-align: middle; color: rgb(255, 0, 0); font-family: arial, helvetica, sans-serif;">】</span></h3><p style="white-space: normal;"><br/></p><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">传播/营销目的：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="line-height: 1.75em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">1、</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">「邦德先生」是旺旺集团全力打造的一个新的品牌IP，</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">是国内率先进军咖啡市场的品牌之一，</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">源自</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">1998</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">年</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">迄今已有23年的历史。</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">目前已推出产品邦德咖啡、邦德奶昔、邦德茶奶，主打年轻消费群体</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">。</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">通过创意内容，建立邦德先生在消费者心目中的形象，让消费者记住品牌、认可产品。</span></p><p style="line-height: 1.75em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">2、</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">「邦德先生」形象是旺旺IP家族的成员之一，英伦绅士</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">的外表下是一颗闷骚的内心。性格</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">风趣</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">幽默</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">，</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">想象力丰富，喜欢给周围的人带来快乐。痴迷于研究咖啡，对咖啡秉持着一丝不苟的专业态度，是一位认真严谨的咖啡大师。</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">通过创意设计，树立邦德先生的诙谐、积极的人物个性</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">和对咖啡的严谨态度</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">。</span></p><p style="line-height: 1.75em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">3、</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">提高「邦德先生」品牌在年轻消费群体中的知名度。</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">传播对象：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 16px;"></span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">16 - 35岁人群，学生党、年轻上班</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">族</span><span style="font-family: 微软雅黑, sans-serif; font-size: 15px;"></span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">设计范围：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="font-family: 微软雅黑, sans-serif; font-size: 16px;"></span><span style="font-family: 微软雅黑, sans-serif; font-size: 15px;">运用邦德品牌相关元素（包括但不限于“邦德”“Mr.Bond”文字、邦德先生</span><span style="font-family: 微软雅黑, sans-serif; font-size: 15px;">ip</span><span style="font-family: 微软雅黑, sans-serif; font-size: 15px;">、邦德各产品图案）创作出可以表现邦德先生品牌IP的周边商品，成品可用作线上传播素材，也可用作印刷周边商品。参赛者可自由发挥其想象力。</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509995210503397220.png" width="24" alt="6371909509995210503397220.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">设计内容要点：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;"></span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">1、</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">请使用“邦德”“Mr.Bond”文字、邦德先生</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">ip</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">、邦德各产品图案进行延伸设计，具有品牌识别度</span></p><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">2、</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">设计的作品具有故事性和趣味性，吸引年轻消费群体</span></p><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">3、</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">作品展示请提供作品名称，策划思路，细节说明等</span></p></blockquote><p style="white-space: normal;"><br/></p><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509995210503397220.png" width="24" alt="6371909509995210503397220.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>创作要求<span style="font-family: arial, helvetica, sans-serif;">：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="font-size: 16px; line-height: 24px; font-family: arial, helvetica, sans-serif;"></span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">1、<span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 9px; line-height: normal; font-family: "Times New Roman";"> </span></span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">如制作实物作品，</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">请</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">参赛者需要保留完好实物，旺旺集团会与获奖者联系，进行交接。</span></p><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">2、<span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 9px; line-height: normal; font-family: "Times New Roman";"> </span></span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">作品需保证完整性且符合国家相关法律法规，要求原创，无剽窃行为，无在先使用行为（若使用非原创素材，作者须对其素材拥有版权使用许可）。</span></p><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">3、</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">提交包含内容：图片jpg或视频</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">MP4</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">格式均可，设计方案平面图或效果图呈现，以充分表达创作方案构想为原则，并附创作主题构想及理念文字阐述。格式jpg参赛，以A3（420X297mm）尺寸，分辨率300dpi。系列作品限三张，请将设计图稿列于其中。</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png" width="24" alt="6371909509996773651924637.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;"><span style="color: rgb(255, 0, 0);">【创作主题二：</span></span><span style="font-family: arial, helvetica, sans-serif; color: rgb(255, 0, 0);">“潮旺出击，玩所未玩”旺旺IP周边商品设计</span><span style="font-family: arial, helvetica, sans-serif;"><span style="color: rgb(255, 0, 0);">】</span><strong style="font-family: Calibri, sans-serif; font-size: 14px;"><span style="line-height: 24px; font-family: 微软雅黑, sans-serif; color: red;"></span></strong></span><br/></h3><p style="white-space: normal;"><br/></p><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png" width="24" alt="6371909509996773651924637.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">传播/营销目的：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 23px;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">1、</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">通过开放、大胆的创意表现形式，向受众诠释出旺仔俱乐部的品牌内涵，以设计驱动产业升级，挖掘大赛商业价值，提高旺仔俱乐部</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">IP</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">影响力，增加</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">旺旺周边商品</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">喜好度。</span></p><p style="line-height: 23px;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">2、</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">以孵化作品市场潜力为理念，聚焦参赛作品与市场需求的契合，搭建优秀设计平台的同时，提升自身品牌好感度，吸引消费者购买。</span></p><p style="line-height: 23px;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">3、</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">后续可作为主题展，渠道宣传，平台推广等方面使用，打破消费者对旺旺产品的固有印象</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">。</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>传播对象<span style="font-family: arial, helvetica, sans-serif;">：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p><p style="font-size: 16px; font-family: 宋体; line-height: 28px;"><span style="font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 23px;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">15-30</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">岁，其中以高校学生、年轻上班族 年轻消费者为主要代表。</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">设计要求：</span></h3><p style="margin-top: 0px; margin-bottom: 20px; font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.75em;"><span style="font-size: 16px; font-family: 微软雅黑, sans-serif;"><span style="font-size: 15px;">以旺旺</span><span style="font-size: 15px;">logo</span><span style="font-size: 15px;">，旺仔</span><span style="font-size: 15px;">俱乐部</span><span style="font-size: 15px;">或旺旺零食等相关元素，创意不设限，依附主题进行</span><span style="font-size: 15px;">旺旺IP周边商品设计。</span><span style="font-size: 15px;"></span></span></p><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>参赛作品主题<span style="font-family: arial, helvetica, sans-serif;">：</span></h3><p style="margin-top: 0px; margin-bottom: 20px; font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.75em;"><span style="font-size: 16px; font-family: 微软雅黑, sans-serif;"><span style="font-size: 15px;">“潮旺出击，玩所未玩”旺旺IP周边商品设计</span></span></p><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">表现形式：</span></h3><p style="margin-top: 0px; margin-bottom: 20px; font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1.75em;"><span style="font-size: 16px; font-family: 微软雅黑, sans-serif;"><span style="font-size: 15px;">参赛作品形式不限，平面、三维、手绘、建模等均可</span><span style="font-size: 15px;">。</span></span></p><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png" width="24" alt="6371909509996773651924637.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">沟通调性：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 23px;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 23px;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">1、</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">契合主题</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">，</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">突出产品定位，结合旺仔或旺旺零食元素</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">做周边商品延伸设计</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">，相比市场同类产品在造型设计上创新，具有一定的市场价值。</span></p><p style="line-height: 23px;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">2、</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">便利舒适，有趣好玩，增加产品的年轻感、时尚感，融入年轻族群。</span></p><p style="line-height: 23px;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">3、</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">在现代制造技术方面，具有批量生产的可行性。</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909509996773651924637.png" width="24" alt="6371909509996773651924637.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>创作要求<span style="font-family: arial, helvetica, sans-serif;">：</span><br/></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 23px;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">1、</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">参赛需提交：设计作品基本视图（包括主要尺寸标注）、彩色效果图（包括整体效果、细节展示等）、结构图、200字以内设计说明（设计理念、功能、材质及制造工艺等方面的说明），文件格式为*.JPG，分辨率为150dpi</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">以上。</span></p><p style="line-height: 23px;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">2、</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">上述内容建议于</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">3</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">张以内的</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">A3海报展现中，并以“</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">作品名称</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">-海报”命名，（文件格式为*.JPG，分辨率为300dpi</span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">以上）。</span></p><p style="line-height: 23px;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">3、<span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 9px; line-height: normal; font-family: "Times New Roman";"> </span></span><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;">作品需保证完整性且符合国家相关法律法规，要求原创，无剽窃行为，无在先使用行为（若使用非原创素材，作者须对其素材拥有版权使用许可）。</span></p></blockquote>","S004_TopicFile":"/upload/file/5a0d74b8-e001-4aa5-821c-03c4939422d5.zip","S004_TopicFileType":"","S004_Remark":"饿啊v过去","S004_IsCancel":false,"S004_SubjectGroupCode":null,"S004_SubjectCode":"d4057dc4-e458-49ab-acd8-4faf65c73a8b","S004_BusinessDomainCode":"01","S004_Oper":"qifeng","S004_Optime":"2021-07-16T18:21:05.277","S004_PicComplex":"/upload/image/94e421e1-9e8d-41bf-8b08-e6d2aa6f9196.jpeg","S004_IsShow":true,"S004_Order":7,"S004_EnglishVersion":false,"S004_IsMarketing":false,"S004_IsSeriescharge":true,"S004_IsPublicWelfare":false,"S004_ClickCount":22577,"S004_KeyWord":"旺旺周边商品","S004_OriginalFile":null,"S004_OriginalDesc":null,"S004_IsWork":null,"S004_Slogan":null,"S004_SloganDesc":null}]