[{"RowNum":6,"TopicCode":"19002a54-f506-41a6-98f2-56ebd2f14eab","S004_Optime":"2021-08-24T18:12:49.143","S004_ClickCount":1215,"S004_TopicFile":"","S004_TopicName":"广西南宁市“后花园”上林县旅游形象广告设计奖","S004_WordIntro":"<p style="white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif;">(平面、影片、动画、网络、环境媒体、技术类)</span></p><p style="white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif;">命题单位</span><span style="line-height: 24px; font-family: arial, helvetica, sans-serif;">:南宁市台办、上林县人民政府</span><span style="line-height: 24px; font-family: arial, helvetica, sans-serif;"></span></p><p style="white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><br/></p><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>传播/营销目的<span style="font-family: arial, helvetica, sans-serif;">:</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="line-height: 1.75em;"><span style="font-size: 15px; font-family: 微软雅黑, sans-serif;"></span><span style="font-size: 11pt; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 1.75em;"><span style="font-family: 仿宋_GB2312;"></span></p><p style="line-height: 1.75em;"><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p><p style="line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif;">1. 塑造上林县“壮族老家,养生上林”旅游的品牌形象。&nbsp;</span></p><p style="line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif;">2. 提高上林县的认知度和知名度,让更多的人来领略广西南宁市“后花园”-- 上林县的怡人风光。</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>上林旅游品牌简介<span style="font-family: arial, helvetica, sans-serif;">:</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: arial, helvetica, sans-serif;">霞客眷恋,诗画壮乡:北回归线横贯上林县境,造就了上林神奇秀美的自然风光和地形地貌。全县有国家级 4A 级景区 2 个, 3A 级景区 6 个。霞客万里行,眷恋在上林,明代著名旅行家徐霞客曾在上林逗留 54 天,留下 1.4 万字游记,上林成为徐 霞客旅行线路上逗留时间最长、留下游记最多的地方。上林,天赐钟灵毓秀,地承厚德璀璨,这里有山水可怡情,有山歌 可养心,亦有梵音可沉静。 民族魅力,源远流长:上林县有 50 万人口,壮族人口占 82%,壮族民族文化底蕴深厚。当地流传着“渡河公”的美丽传说, 每年农历五月初五都举办“渡河公节”,2008 年“渡河公”壮族民俗活动被列入广西非物质文化遗产保护名录。另外,壮族先 民最早的活动遗迹——石南海,唐朝壮都——智城遗址,岭南地区目前可见最早的石刻——《六合坚固大宅颂碑》《智城 碑》,让人在不经意间就触摸到壮族老家跳跃千年的脉搏。 民风淳朴,长寿之乡:上林县自古尊崇“子孝家和、尊老爱幼、邻里和睦”的传统美德,造就了上林人平和豁达、乐观向上 的良好心态,百姓生活自由、自在、自然,原生态的自然环境为老百姓健康长寿提供了良好的环境保障,2012 年被授予“中 国长寿之乡”称号。目前健在的百岁老人年龄最大的 116 岁,80 岁以上的老人达共 11526 人。 农旅结合,全域旅游:上林县是全国首批 262 个全域旅游示范区、广西特色旅游名县之一,已经发展有生态养生游、登 山探险游、霞客足迹游、佛教文化游、农业观光游等成熟的特色旅游线路,2016 年接待游客 400 多万人次,旅游总消费接近 40 亿元。</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>传播对象<span style="font-family: arial, helvetica, sans-serif;">:</span></h3><blockquote class="blockquote" style="white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: arial, helvetica, sans-serif;">国内外旅游爱好者及所有社会民众</span></p><span style="font-family: 微软雅黑, sans-serif;"></span></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>广告语<span style="font-family: arial, helvetica, sans-serif;">:</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="line-height: 24px;"><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p><p><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span>“壮族老家 • 养生上林”</p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>主题说明<span style="font-family: arial, helvetica, sans-serif;">:</span><br/></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="line-height: 24px;"><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p><p><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span>上林县,距离广西首府南宁市 86 公里,位于素有“南国庐山”的广西三大名山、国家级自然保护区 ---- 大明山的东麓,曾 是明代著名旅行家徐霞客最眷恋的诗画壮乡,享有“中国长寿之乡”、“国家生态示范区”、首府南宁“后花园”的美誉,是一 个风生水起的休闲旅游胜地,也是一个魅力四射的生态养生之所。<span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">建议列入事项:</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p>1、上林县 logo</p><p>2、官方二维码</p></blockquote><h3 class="title-uppercased mb10" style="white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><span style="font-family:inherit"><span style="border-style: initial; border-color: initial; border-image: initial; height: auto;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/></span></span><span style="font-family:arial, helvetica, sans-serif">联系方式</span><span style="font-family:inherit">:</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="text-align: left;">&nbsp;1. 官方网站:http://www.shanglin61.com(上林旅游网)&nbsp;</p><p style="text-align: left;">&nbsp;2. 南宁市台办:0771-5623106(伦俊芝)</p><p style="text-align: left;">&nbsp;3. 上林县:0771-5222588(蒙绍武)</p></blockquote><p><br style="white-space: normal;"/></p><p><br/></p>"}]