[{"RowNum":10,"TopicCode":"15c44c2d-7f53-4b5c-8552-de5c913c2057","S004_TopicCode":"15c44c2d-7f53-4b5c-8552-de5c913c2057","S004_TopicName":"旺旺集团微视频奖","S004_TopicNameComplex":"旺旺集團微視頻獎","S004_TopicNameEN":"旺旺集團微視頻獎","S004_TopicClass":"0","S004_EnterpriseCode":"10ce8ce5-6ab9-44fc-aa34-0b72c62ddd4c","S004_Pic":"","S004_VideoIntro":"","S004_WordIntro":"<p style="white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif;">影片类</span></p><p style="white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif;">命题单位</span><span style="line-height: 24px; font-family: arial, helvetica, sans-serif;">：旺旺集团</span></p><p style="white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="font-size: 19px; font-family: "Source Han Sans Bold"; color: rgb(244, 132, 101); font-weight: bold;">【创作主题（一）：旺旺吸吸冰——可以吸的冰淇淋】</span></p><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>传播/行销目的<span style="font-family: arial, helvetica, sans-serif;">：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;">作为全球最大的管状产品生产商和销售商，凭借先进的产品研发理念、灵活的市场营销方案，旺旺冰品一直引导着常温冰 品的消费潮流，创造了冷饮及食品行业新的热点 ! 2012 年，旺旺突破传统冷饮包装形式，推出可常温保存的冰淇淋——旺旺吸吸冰，采用先进的口袋包包装工艺和研发团 队精心调制的口味，带给消费者冷饮消费的新选择！ 作为口袋包形式的冷饮，可有多种食用方式体验，希望通过微视频的形式，将创意的食用方式或者创意的表现形式展现出 来！</span><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>目标对象<span style="font-family: arial, helvetica, sans-serif;">：</span></h3><blockquote class="blockquote" style="white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">7 岁 -35 岁的儿童、青少年和青年</span></p><span style="font-family: 微软雅黑, sans-serif;"></span></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>传播对象<span style="font-family: arial, helvetica, sans-serif;">：</span></h3><blockquote class="blockquote" style="white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">所有消费者</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>产品说明<span style="font-family: arial, helvetica, sans-serif;">：</span><br/></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="line-height: 24px;"><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p><p><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;">1. 产品：旺旺吸吸冰 规格 80ml，建议零售价 3 元。</span></p><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;">2. 口味：含乳、果汁系列共计十余种口味。</span></p><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;">3. 产品特色：</span></p><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;">1) 可在常温下保存的冰品，含乳系列冰冻后带来冰淇淋的体验，果汁系列冰冻后带来冰沙的冰爽。 2) 含乳系列优质选用进口奶源，蛋白质含量超过 4% ！果汁系列，采用浓缩果汁、芒果原浆。</span></p><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;">3) 采用世界先进设备制成，生产全过程严密管控。</span><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;"></span><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">沟通调性：</span><span style="font-family: arial, helvetica, sans-serif;"></span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;">1. 充分体现旺旺吸吸冰——可以吸的冰淇淋，给消费者带来的冰爽、趣味、活力、快乐的特性。</span></p><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;">2. 宣传旺旺吸吸冰，在炎炎夏日，给消费者的清凉冰爽的体验。</span><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>制作<span style="font-family: arial, helvetica, sans-serif;">要求：</span><span style="font-family: arial, helvetica, sans-serif;"></span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;">1. 创意视频风格不限定，可活泼、冰爽、手绘等… </span></p><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;">2. 生动、新颖的表现形式，体现出旺旺吸吸冰的特点； </span></p><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;">3. 按视频提交要求制作 1-5 分钟微视频、表演自然，衔接剪辑自如。</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>宣传场合 / 传播时机 / 使用规格：<span style="font-family: arial, helvetica, sans-serif;"></span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;">可供移动社交媒体进行病毒式扩散以及各类网络视频媒体宣传</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>建议列入事项：<span style="font-family: arial, helvetica, sans-serif;"></span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;">1. 旺旺集团 LOGO（必出现）</span></p><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;">2.“旺旺吸吸冰”产品</span></p></blockquote><p style="white-space: normal;"><span style="font-size: 19px; font-family: "Source Han Sans Bold"; color: rgb(244, 132, 101); font-weight: bold;">【创作主题（二）：O 泡果奶——给我 0 泡 我要抱抱 】</span></p><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>传播/行销目的<span style="font-family: arial, helvetica, sans-serif;">：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;"></span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";">1.O 泡果奶通过许多广告及社群传播将产品的特色深植人心，让消费者感受拥抱爱的感觉。 </span></p><p><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";">2. 口味独特，以新鲜水果加上进口牛奶堆叠出完美的搭配。</span></p><p><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";">3. 巩固果奶味饮料的领导地位，不断加强与消费者沟通，提升品牌好感度。</span><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>目标对象<span style="font-family: arial, helvetica, sans-serif;">：</span></h3><blockquote class="blockquote" style="white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">小孩、学生、年轻上班族、年轻群体</span></p><span style="font-family: 微软雅黑, sans-serif;"></span></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>传播对象<span style="font-family: arial, helvetica, sans-serif;">：</span></h3><blockquote class="blockquote" style="white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">所有消费者</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>主要竞争者：</h3><blockquote class="blockquote" style="white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">果奶味相关的饮料</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;">产品说明<span style="font-family: arial, helvetica, sans-serif;">：</span><br/></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="line-height: 24px;"><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p><p><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">O 泡果奶推出不同规格，锁定不同目标客群，满足大人小孩的需求，以添加多种维生素、清爽、O 脂肪，优质进口牛奶加 上新鲜果汁堆叠出完美组合搭配。</span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;"></span><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">沟通调性：</span><span style="font-family: arial, helvetica, sans-serif;"></span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">1. 不限，自由发挥需充满创意 </span></p><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">2. 凸显品牌特性及产品卖点，让人能马上联想产品 </span></p><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">3. 提升品牌的影响力</span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>制作<span style="font-family: arial, helvetica, sans-serif;">要求：</span><span style="font-family: arial, helvetica, sans-serif;"></span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">按视频提交要求制作 1-5 分钟微视频</span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>宣传场合 / 传播时机 / 使用规格：<span style="font-family: arial, helvetica, sans-serif;"></span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">可供移动社交媒体进行病毒式扩散以及各类网络视频媒体宣传</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>建议列入事项：<span style="font-family: arial, helvetica, sans-serif;"></span><br/></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">1. 旺旺集团 LOGO </span></p><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">2. 旺仔 LOGO </span></p><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">3. 拥抱爱的味道 LOGO </span></p><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">4.O 泡产品效果图 </span></p><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">5.O 泡歌曲 </span></p><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">6. 广告语，需参赛者自行拟</span></p></blockquote><p><span style=";font-size:19px;font-family:Source Han Sans Bold;color:rgb(244,132,101);font-weight:bold">【创作主题（三）：“黑皮就是快乐，快乐就是黑皮”】</span></p><p><br/></p><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>传播 / 营销目的：<span style="font-family: arial, helvetica, sans-serif;"></span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">1. 扩大黑皮品牌文化，“黑皮不是一条狗，是我们伙伴，快乐分享”；通过视频的拍摄，在消费者心中形成充满正能量的伙伴 形象，将更多快乐带给消费者；</span></p><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">2. 黑皮品牌文化：旺旺集团总裁曾经有一条非常喜爱的斗牛犬，从这条斗牛犬中那种永不服输的精神中，创造出现在的黑皮 品牌。能通过伙伴概念及这条斗牛犬的故事，传播旺旺黑皮的正能量及背后文化含义、品牌价值“黑皮就是快乐，快乐就是 黑皮”，给现在年轻人一种激励，一种生活启发。 </span></p><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">3. 主要通过创意来宣传黑皮文化及产品。</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>目标人群：<span style="font-family: arial, helvetica, sans-serif;"></span><br/></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">年轻消费者，学生及白领阶层；</span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);"></span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>传播对象：<span style="font-family: arial, helvetica, sans-serif;"></span><br/></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">所有消费者</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>沟通调性：<span style="font-family: arial, helvetica, sans-serif;"></span><br/></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">1. 不限，自由发挥需充满创意； </span></p><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">2. 提升品牌的影响力。</span></p></blockquote><p><span style=";font-size:19px;font-family:Source Han Sans Bold;color:rgb(244,132,101);font-weight:bold"></span></p><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>制作要求：<span style="font-family: arial, helvetica, sans-serif;"></span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;">1. 生动、新颖、活泼的形式体现黑皮品牌文化； </span></p><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;">2. 视频要吸<span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei";">引产品及品牌适用人群，达到网络传播的效果； </span></span></p><p><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";">3. 视频提交要求制作 1</span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;">-5 分钟微视频、简洁流畅，故事连贯，吸引观众观赏。</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>宣传场合 / 传播时机 / 使用规格：<span style="font-family: arial, helvetica, sans-serif;"></span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";">可供移动社交媒体进行病毒式扩散以及各类网络视频媒体宣传</span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>建议列入事项：<span style="font-family: arial, helvetica, sans-serif;"></span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";">1. 旺旺集团及黑皮品牌 LOGO</span></p><p><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";">2. 黑皮品牌的产品</span></p></blockquote><p><span style=";font-size:19px;font-family:Source Han Sans Bold;color:rgb(244,132,101);font-weight:bold">【创作主题（四）：旺仔俱乐部——每个人与旺仔的快乐生活】</span><span style=";font-size:19px;font-family:Source Han Sans Bold;color:rgb(244,132,101);font-weight:bold"><br/></span></p><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>传播 / 营销目的：<span style="font-family: arial, helvetica, sans-serif;"></span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";">1. 提高旺旺品牌在新一代年轻人的传播方式，传递新一代的旺文化；</span></p><p><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";">2. 体现「旺旺」的本意词，改变传统仅在年节祝贺旺旺传递，新一代年轻人如何沟通「旺旺」传承的中国文化。</span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>旺仔俱乐部简介：<span style="font-family: arial, helvetica, sans-serif;"></span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";"></span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";">旺仔俱乐部是旺仔打造的线上乐园，推出各式各样的活动及内容与消费者快乐生活，并利用游戏、表情、活动、视频、直播 的方式在重要特殊的时间点传递中国旺旺文化，带出新一代年轻人生活及沟通方式的改变，也利用有趣、放松、传播力高的 方式来与旺仔一同诉说旺旺文化。</span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";"></span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>传播对象：<span style="font-family: arial, helvetica, sans-serif;"></span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";"></span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";">所有人群</span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";"></span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>沟通调性：<span style="font-family: arial, helvetica, sans-serif;"></span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";"></span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";">1. 有趣、正向、可传播性，且必须在美拍上开启相关话题进行，如之前的旺仔 cos 大赛等等。 </span></p><p><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";">2. 可以带出旺旺含意的内容，如新年旺旺、事业旺旺、工作旺旺等等方式，可思考二次元、a 站、b 站方便传播的方式进行策划。</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>制作要求：<span style="font-family: arial, helvetica, sans-serif;"></span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";"></span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";"></span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";">此项目于美拍平台上开启，相关创作必须以美拍平台上能呈现为主，内容需具有话题性，创造话题、引起话题，以带动网友 进行复制及传播的兴趣，唯不得触及道德底限，亦不得违反法律规定。</span></p><p><span style="line-height: 24px; font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei"; color: rgb(255, 0, 0);">作品需 @ 旺仔俱乐部，或开启话题＃每个人与旺仔的快乐生活＃</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>宣传场合 / 传播时机 / 使用规格：<span style="font-family: arial, helvetica, sans-serif;"></span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";"></span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";">1. 宣传场合：各重要特殊时间，能传递旺旺含意的场合。 </span></p><p><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";">2. 传播时间：任何时间皆可在网络上继续发起并传播。</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>建议列入事项：<span style="font-family: arial, helvetica, sans-serif;"></span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";"></span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";"></span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";">1. 旺仔俱乐部 logo（必出现） </span></p><p><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";">2. 旺仔俱乐部微信二维码、旺仔俱乐部美拍网址 3. 广告语，参赛者可自行拟定，也可由以前旺旺的广告语加以发挥及再制作</span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";"></span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>咨询电话：021-61151111<span style="font-family: arial, helvetica, sans-serif;"></span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";"></span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";"></span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";"></span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";">1）旺旺吸吸冰——可以吸的冰淇淋：营业三部行销企划中心</span></p><p><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";">2）O 泡果奶——给我 0 泡 我要抱抱：营业五部行销企划中心 </span></p><p><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";">3）“黑皮就是快乐，快乐就是黑皮”：营业八部行销企划中心 </span></p><p><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";">4）旺仔俱乐部——每个人与旺仔的快乐生活：数字体验营销处</span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";"></span></p></blockquote><p><br/></p>","S004_WordIntroComplex":"<p style="white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif;">影片类</span></p><p style="white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="line-height: 24px; font-family: arial, helvetica, sans-serif;">命题单位</span><span style="line-height: 24px; font-family: arial, helvetica, sans-serif;">：旺旺集团</span></p><p style="white-space: normal; font-size: 14px; font-family: Calibri, sans-serif; line-height: 1.75em;"><span style="font-size: 19px; font-family: "Source Han Sans Bold"; color: rgb(244, 132, 101); font-weight: bold;">【创作主题（一）：旺旺吸吸冰——可以吸的冰淇淋】</span></p><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>传播/行销目的<span style="font-family: arial, helvetica, sans-serif;">：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;">作为全球最大的管状产品生产商和销售商，凭借先进的产品研发理念、灵活的市场营销方案，旺旺冰品一直引导着常温冰 品的消费潮流，创造了冷饮及食品行业新的热点 ! 2012 年，旺旺突破传统冷饮包装形式，推出可常温保存的冰淇淋——旺旺吸吸冰，采用先进的口袋包包装工艺和研发团 队精心调制的口味，带给消费者冷饮消费的新选择！ 作为口袋包形式的冷饮，可有多种食用方式体验，希望通过微视频的形式，将创意的食用方式或者创意的表现形式展现出 来！</span><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>目标对象<span style="font-family: arial, helvetica, sans-serif;">：</span></h3><blockquote class="blockquote" style="white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">7 岁 -35 岁的儿童、青少年和青年</span></p><span style="font-family: 微软雅黑, sans-serif;"></span></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>传播对象<span style="font-family: arial, helvetica, sans-serif;">：</span></h3><blockquote class="blockquote" style="white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">所有消费者</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>产品说明<span style="font-family: arial, helvetica, sans-serif;">：</span><br/></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="line-height: 24px;"><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p><p><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;">1. 产品：旺旺吸吸冰 规格 80ml，建议零售价 3 元。</span></p><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;">2. 口味：含乳、果汁系列共计十余种口味。</span></p><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;">3. 产品特色：</span></p><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;">1) 可在常温下保存的冰品，含乳系列冰冻后带来冰淇淋的体验，果汁系列冰冻后带来冰沙的冰爽。 2) 含乳系列优质选用进口奶源，蛋白质含量超过 4% ！果汁系列，采用浓缩果汁、芒果原浆。</span></p><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;">3) 采用世界先进设备制成，生产全过程严密管控。</span><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;"></span><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">沟通调性：</span><span style="font-family: arial, helvetica, sans-serif;"></span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;">1. 充分体现旺旺吸吸冰——可以吸的冰淇淋，给消费者带来的冰爽、趣味、活力、快乐的特性。</span></p><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;">2. 宣传旺旺吸吸冰，在炎炎夏日，给消费者的清凉冰爽的体验。</span><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>制作<span style="font-family: arial, helvetica, sans-serif;">要求：</span><span style="font-family: arial, helvetica, sans-serif;"></span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;">1. 创意视频风格不限定，可活泼、冰爽、手绘等… </span></p><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;">2. 生动、新颖的表现形式，体现出旺旺吸吸冰的特点； </span></p><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;">3. 按视频提交要求制作 1-5 分钟微视频、表演自然，衔接剪辑自如。</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>宣传场合 / 传播时机 / 使用规格：<span style="font-family: arial, helvetica, sans-serif;"></span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;">可供移动社交媒体进行病毒式扩散以及各类网络视频媒体宣传</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>建议列入事项：<span style="font-family: arial, helvetica, sans-serif;"></span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;">1. 旺旺集团 LOGO（必出现）</span></p><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;">2.“旺旺吸吸冰”产品</span></p></blockquote><p style="white-space: normal;"><span style="font-size: 19px; font-family: "Source Han Sans Bold"; color: rgb(244, 132, 101); font-weight: bold;">【创作主题（二）：O 泡果奶——给我 0 泡 我要抱抱 】</span></p><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>传播/行销目的<span style="font-family: arial, helvetica, sans-serif;">：</span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;"></span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";">1.O 泡果奶通过许多广告及社群传播将产品的特色深植人心，让消费者感受拥抱爱的感觉。 </span></p><p><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";">2. 口味独特，以新鲜水果加上进口牛奶堆叠出完美的搭配。</span></p><p><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";">3. 巩固果奶味饮料的领导地位，不断加强与消费者沟通，提升品牌好感度。</span><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>目标对象<span style="font-family: arial, helvetica, sans-serif;">：</span></h3><blockquote class="blockquote" style="white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">小孩、学生、年轻上班族、年轻群体</span></p><span style="font-family: 微软雅黑, sans-serif;"></span></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>传播对象<span style="font-family: arial, helvetica, sans-serif;">：</span></h3><blockquote class="blockquote" style="white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">所有消费者</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404234067936254272.png" width="24" alt="6371909404234067936254272.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>主要竞争者：</h3><blockquote class="blockquote" style="white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">果奶味相关的饮料</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;">产品说明<span style="font-family: arial, helvetica, sans-serif;">：</span><br/></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p style="line-height: 24px;"><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p><p><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">O 泡果奶推出不同规格，锁定不同目标客群，满足大人小孩的需求，以添加多种维生素、清爽、O 脂肪，优质进口牛奶加 上新鲜果汁堆叠出完美组合搭配。</span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;"></span><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span><span style="font-size: 16px; line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/><span style="font-family: arial, helvetica, sans-serif;">沟通调性：</span><span style="font-family: arial, helvetica, sans-serif;"></span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">1. 不限，自由发挥需充满创意 </span></p><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">2. 凸显品牌特性及产品卖点，让人能马上联想产品 </span></p><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">3. 提升品牌的影响力</span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;"></span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>制作<span style="font-family: arial, helvetica, sans-serif;">要求：</span><span style="font-family: arial, helvetica, sans-serif;"></span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">按视频提交要求制作 1-5 分钟微视频</span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>宣传场合 / 传播时机 / 使用规格：<span style="font-family: arial, helvetica, sans-serif;"></span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">可供移动社交媒体进行病毒式扩散以及各类网络视频媒体宣传</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>建议列入事项：<span style="font-family: arial, helvetica, sans-serif;"></span><br/></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">1. 旺旺集团 LOGO </span></p><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">2. 旺仔 LOGO </span></p><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">3. 拥抱爱的味道 LOGO </span></p><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">4.O 泡产品效果图 </span></p><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">5.O 泡歌曲 </span></p><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">6. 广告语，需参赛者自行拟</span></p></blockquote><p><span style="font-size: 19px; font-family: "Source Han Sans Bold"; color: rgb(244, 132, 101); font-weight: bold;">【创作主题（三）：“黑皮就是快乐，快乐就是黑皮”】</span></p><p><br/></p><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>传播 / 营销目的：<span style="font-family: arial, helvetica, sans-serif;"></span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">1. 扩大黑皮品牌文化，“黑皮不是一条狗，是我们伙伴，快乐分享”；通过视频的拍摄，在消费者心中形成充满正能量的伙伴 形象，将更多快乐带给消费者；</span></p><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">2. 黑皮品牌文化：旺旺集团总裁曾经有一条非常喜爱的斗牛犬，从这条斗牛犬中那种永不服输的精神中，创造出现在的黑皮 品牌。能通过伙伴概念及这条斗牛犬的故事，传播旺旺黑皮的正能量及背后文化含义、品牌价值“黑皮就是快乐，快乐就是 黑皮”，给现在年轻人一种激励，一种生活启发。 </span></p><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">3. 主要通过创意来宣传黑皮文化及产品。</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>目标人群：<span style="font-family: arial, helvetica, sans-serif;"></span><br/></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">年轻消费者，学生及白领阶层；</span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);"></span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>传播对象：<span style="font-family: arial, helvetica, sans-serif;"></span><br/></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">所有消费者</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>沟通调性：<span style="font-family: arial, helvetica, sans-serif;"></span><br/></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: 微软雅黑, sans-serif;"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);"></span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">1. 不限，自由发挥需充满创意； </span></p><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32);">2. 提升品牌的影响力。</span></p></blockquote><p><span style="font-size: 19px; font-family: "Source Han Sans Bold"; color: rgb(244, 132, 101); font-weight: bold;"></span></p><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>制作要求：<span style="font-family: arial, helvetica, sans-serif;"></span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;">1. 生动、新颖、活泼的形式体现黑皮品牌文化； </span></p><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;">2. 视频要吸<span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei";">引产品及品牌适用人群，达到网络传播的效果； </span></span></p><p><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";">3. 视频提交要求制作 1</span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;">-5 分钟微视频、简洁流畅，故事连贯，吸引观众观赏。</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>宣传场合 / 传播时机 / 使用规格：<span style="font-family: arial, helvetica, sans-serif;"></span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";">可供移动社交媒体进行病毒式扩散以及各类网络视频媒体宣传</span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>建议列入事项：<span style="font-family: arial, helvetica, sans-serif;"></span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";">1. 旺旺集团及黑皮品牌 LOGO</span></p><p><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";">2. 黑皮品牌的产品</span></p></blockquote><p><span style="font-size: 19px; font-family: "Source Han Sans Bold"; color: rgb(244, 132, 101); font-weight: bold;">【创作主题（四）：旺仔俱乐部——每个人与旺仔的快乐生活】</span><span style="font-size: 19px; font-family: "Source Han Sans Bold"; color: rgb(244, 132, 101); font-weight: bold;"><br/></span></p><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>传播 / 营销目的：<span style="font-family: arial, helvetica, sans-serif;"></span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";">1. 提高旺旺品牌在新一代年轻人的传播方式，传递新一代的旺文化；</span></p><p><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";">2. 体现「旺旺」的本意词，改变传统仅在年节祝贺旺旺传递，新一代年轻人如何沟通「旺旺」传承的中国文化。</span><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>旺仔俱乐部简介：<span style="font-family: arial, helvetica, sans-serif;"></span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";"></span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";">旺仔俱乐部是旺仔打造的线上乐园，推出各式各样的活动及内容与消费者快乐生活，并利用游戏、表情、活动、视频、直播 的方式在重要特殊的时间点传递中国旺旺文化，带出新一代年轻人生活及沟通方式的改变，也利用有趣、放松、传播力高的 方式来与旺仔一同诉说旺旺文化。</span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";"></span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>传播对象：<span style="font-family: arial, helvetica, sans-serif;"></span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";"></span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";">所有人群</span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";"></span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>沟通调性：<span style="font-family: arial, helvetica, sans-serif;"></span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";"></span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";">1. 有趣、正向、可传播性，且必须在美拍上开启相关话题进行，如之前的旺仔 cos 大赛等等。 </span></p><p><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";">2. 可以带出旺旺含意的内容，如新年旺旺、事业旺旺、工作旺旺等等方式，可思考二次元、a 站、b 站方便传播的方式进行策划。</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>制作要求：<span style="font-family: arial, helvetica, sans-serif;"></span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";"></span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";"></span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";">此项目于美拍平台上开启，相关创作必须以美拍平台上能呈现为主，内容需具有话题性，创造话题、引起话题，以带动网友 进行复制及传播的兴趣，唯不得触及道德底限，亦不得违反法律规定。</span></p><p><span style="line-height: 24px; font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei"; color: rgb(255, 0, 0);">作品需 @ 旺仔俱乐部，或开启话题＃每个人与旺仔的快乐生活＃</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>宣传场合 / 传播时机 / 使用规格：<span style="font-family: arial, helvetica, sans-serif;"></span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";"></span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";">1. 宣传场合：各重要特殊时间，能传递旺旺含意的场合。 </span></p><p><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";">2. 传播时间：任何时间皆可在网络上继续发起并传播。</span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>建议列入事项：<span style="font-family: arial, helvetica, sans-serif;"></span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";"></span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";"></span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";">1. 旺仔俱乐部 logo（必出现） </span></p><p><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";">2. 旺仔俱乐部微信二维码、旺仔俱乐部美拍网址 3. 广告语，参赛者可自行拟定，也可由以前旺旺的广告语加以发挥及再制作</span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";"></span></p></blockquote><h3 class="title-uppercased mb10" style="font-family: inherit; white-space: normal; box-sizing: border-box; color: rgb(88, 88, 92); margin: 0px 0px 15px; font-size: 18px; letter-spacing: 1px; text-transform: uppercase; background-color: rgb(225, 230, 235); background-image: linear-gradient(315deg, rgb(255, 255, 255) 0%, rgb(225, 230, 235) 100%); padding: 4px 15px; border-top-left-radius: 20px; border-bottom-left-radius: 20px; line-height: 1.75em;"><img src="http://sys.timesawards.com/ueditor/net/upload/image/20200306/6371909404232503443025027.png" width="24" alt="6371909404232503443025027.png" style="box-sizing: border-box; border: 0px; vertical-align: middle; height: auto; max-width: 100%; margin-right: 10px;"/>咨询电话：021-61151111<span style="font-family: arial, helvetica, sans-serif;"></span></h3><blockquote class="blockquote" style="font-size: initial; white-space: normal; box-sizing: border-box; padding: 10px 20px; margin: 0px 0px 20px; border-left: 2px solid rgb(162, 122, 64); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><p><span style="line-height: 24px; font-family: "Source Han Sans ExtraLight"; color: rgb(35, 31, 32); font-size: 16px;"></span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";"></span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";"></span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";"></span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";">1）旺旺吸吸冰——可以吸的冰淇淋：营业三部行销企划中心</span></p><p><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";">2）O 泡果奶——给我 0 泡 我要抱抱：营业五部行销企划中心 </span></p><p><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";">3）“黑皮就是快乐，快乐就是黑皮”：营业八部行销企划中心 </span></p><p><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";">4）旺仔俱乐部——每个人与旺仔的快乐生活：数字体验营销处</span><span style="line-height: 24px; color: rgb(35, 31, 32); font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";"></span></p></blockquote><p><br style="white-space: normal;"/></p><p><br/></p>","S004_TopicFile":"","S004_TopicFileType":"","S004_Remark":"","S004_IsCancel":false,"S004_SubjectGroupCode":null,"S004_SubjectCode":"24efa690-f399-49e2-a58c-057e01c23b01","S004_BusinessDomainCode":"01","S004_Oper":"qifeng","S004_Optime":"2021-08-25T11:39:16.93","S004_PicComplex":"","S004_IsShow":false,"S004_Order":0,"S004_EnglishVersion":false,"S004_IsMarketing":false,"S004_IsSeriescharge":true,"S004_IsPublicWelfare":false,"S004_ClickCount":163,"S004_KeyWord":"","S004_OriginalFile":null,"S004_OriginalDesc":null,"S004_IsWork":null,"S004_Slogan":null,"S004_SloganDesc":null}]